Creating the future of e-commerce
The Ecommerce Innovation Alliance (EIA) is dedicated to creating a more predictable and fair legal environment for the ecommerce industry.
ECOMMERCE INNOVATION ALLIANCE
The voice of ecommerce
The Ecommerce Innovation Alliance (EIA) is a nonprofit trade association dedicated to bringing the e-commerce industry together to advocate for common sense policies that strengthen the e-commerce ecosystem while protecting consumer privacy.
EXPERTISE
EIA’s leadership team brings decades of experience in ecommerce policy and regulation together. We educate members about best practices and compliance solutions in evolving areas like state and federal telemarketing laws, AI regulations, ADA website compliance, data privacy, and consumer protection.
Advocacy
EIA represents our members’ shared interests in the legislative and regulatory arenas. We educate policymakers on the real-world impact of laws and regulations. We are consistently striving for a fair balance that protects consumers while also allowing ecommerce brands to thrive.
Connection
EIA recognizes the strength of the ecommerce ecosystem lies in its collective spirit. We foster collaboration, knowledge sharing, and advocacy for all members, regardless of size. We bring together diverse perspectives and expertise, identifying shared challenges and opportunities.
Recent News and Blog Posts
House GOP Bills Put Federal Preemption of State Data Privacy Laws Back on the Table
A new set of data privacy proposals from U.S. House Republicans is doing more than restarting the federal privacy debate—it is putting forward a concrete legislative framework that could override state laws and reshape how ecommerce businesses manage customer data nationwide. This is one of the most substantive federal privacy efforts in recent years—and one that directly intersects with long-standing concerns about regulatory fragmentation.
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Pennsylvania House Committee Advances Second Round of EIA-Backed Amendments to SB 992
Today, the Pennsylvania House Consumer Protection, Technology & Utilities Committee, unanimously adopteda second package of amendments to Senate Bill 992 (SB 992), Amendment A02964, and unanimously voted to advance the bill to the full House for consideration. The amendments — sought and shaped by the EIA — sharpen the bill’s definitions, create a needed exemption for businesses that are not engaged in telemarketing, and codify the standard list of opt-out keywords that consumers already use every day to stop unwanted text messages.
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A Win for Online Merchants: Missouri SB 907 Takes Aim at Predatory Website Accessibility Lawsuits
Ecommerce businesses are increasingly being targeted by lawsuits over website accessibility—particularly under the Americans with Disabilities Act (ADA). Because ecommerce businesses operate entirely online, their websites are often alleged to be “places of public accommodation” even though a definitive legal conclusion on whether ADA Title III reaches private business websites has never been reached—making them a primary target for ADA-related claims.
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Member Testimonials
“The EIA does not just talk about the issues; they deliver tangible results. Helping to stop burdensome new regulation on the use of AI and the passage of Virginia SB 1339 are concrete examples of their effectiveness. By joining the EIA, you’re investing in an organization with a proven track record of securing victories that directly benefit e-commerce businesses.”
“As an e-commerce business, we need our voice to be heard by policymakers. The EIA provides a platform for the industry to come together and advocate for common-sense policies that foster innovation and job growth here in the U.S.. The Ecommerce Innovation Alliance ensures that our collective concerns are brought to the attention of those who are making the rules.”
industry topics
Take a deep dive into current ecommerce issues
Read more about current industry topics and navigating ongoing challenges faced by e-commerce businesses. Learn how the EIA is fighting to help our members.
In Depth: A New Firm Joins The Quiet Hours Gold Rush
May 7, 2026
The EIA Examines The Similarities And Differences Between PLG Damages Attorneys And The Hindi Firm’s Approach. PLG Damage Attorneys — a Miramar, Florida firm — files dozens of TCPA quiet hours cases in California. For the better part of a year, a single Florida law firm has dominated TCPA “quiet hours” litigation against ecommerce brands.
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