Creating the future of e-commerce
The Ecommerce Innovation Alliance (EIA) is dedicated to creating a more predictable and fair legal environment for the ecommerce industry.
ECOMMERCE INNOVATION ALLIANCE
The voice of ecommerce
The Ecommerce Innovation Alliance (EIA) is a nonprofit trade association dedicated to bringing the e-commerce industry together to advocate for common sense policies that strengthen the e-commerce ecosystem while protecting consumer privacy.
EXPERTISE
EIA’s leadership team brings decades of experience in ecommerce policy and regulation together. We educate members about best practices and compliance solutions in evolving areas like state and federal telemarketing laws, AI regulations, ADA website compliance, data privacy, and consumer protection.
Advocacy
EIA represents our members’ shared interests in the legislative and regulatory arenas. We educate policymakers on the real-world impact of laws and regulations. We are consistently striving for a fair balance that protects consumers while also allowing ecommerce brands to thrive.
Connection
EIA recognizes the strength of the ecommerce ecosystem lies in its collective spirit. We foster collaboration, knowledge sharing, and advocacy for all members, regardless of size. We bring together diverse perspectives and expertise, identifying shared challenges and opportunities.
Recent News and Blog Posts
After the Midterms: What Tuesday’s Elections Could Mean for Ecommerce
Tuesday’s midterm elections will bring a new balance of power to Washington in January. Democrats will hold majorities in both the House and the Senate, and voters in several states also reshaped their legislatures. For ecommerce merchants, the change will shape how lawmakers approach AI and consumer messaging and the litigation abuse that increasingly comes with them. Here is what happened and what it could mean for online businesses.
READ FULL POST
EIA Expands Board of Directors with Ten New Members as Industry Steps Up Collective Fight on Policy
Leaders from Klaviyo, Steve Madden, The Wonderful Company, LendingTree, Kitsch, Bombas and more join as EIA builds on a string of legislative, regulatory and legal wins. They will serve on an established board alongside founding members from Postscript, Ridge Wallet and Tushy. The expansion reflects how much EIA has accomplished since it was formed in 2023. It also reflects a shared view across the industry that individual brands cannot keep up with this policy environment alone. Ecommerce companies need an organized, collective voice.
READ FULL POST
$688 Billion and 2.3 Million Jobs: What Shopify’s New Report Says About the American Entrepreneur Economy
Shopify’s 2026 Entrepreneur Effect report puts a number on the ripple effects of independent commerce. More than half of the global total lands in the United States, and the state-level data tells an even more interesting story. The top-line figure is big: for the year ending June 30, 2026, Shopify’s merchant and partner ecosystem generated more than $1.2 trillion in global economic activity and supported more than 9.6 million jobs worldwide.
READ FULL POST
Court Holds Serial TCPA Plaintiff — and His Lawyer — on the Hook for the Full Cost of Defending a Fraudulent Lawsuit
For years, ecommerce brands have watched a cottage industry of serial TCPA plaintiffs turn marketing compliance into a settlement business. A new order out of the Eastern District of Missouri shows what can happen when a defendant refuses to pay up — and when a court is willing to look past the complaint to the conduct behind it. On Sept 30th, Judge Schelp ordered that Fisher Investments is entitled to recover all of the reasonable attorney’s fees it spent defending against a TCPA lawsuit the court found was brought “in complete bad faith.” Just as notable: the plaintiff’s attorney and his law firm are jointly and severally liable for the entire award.
READ FULL POSTFeatured Members
Member Testimonials
“The EIA does not just talk about the issues; they deliver tangible results. Helping to stop burdensome new regulation on the use of AI and the passage of Virginia SB 1339 are concrete examples of their effectiveness. By joining the EIA, you’re investing in an organization with a proven track record of securing victories that directly benefit e-commerce businesses.”
“As an e-commerce business, we need our voice to be heard by policymakers. The EIA provides a platform for the industry to come together and advocate for common-sense policies that foster innovation and job growth here in the U.S. The Ecommerce Innovation Alliance ensures that our collective concerns are brought to the attention of those who are making the rules.”
industry topics
Take a deep dive into current ecommerce issues
Read more about current industry topics and navigating ongoing challenges faced by e-commerce businesses. Learn how the EIA is fighting to help our members.