Creating the future of e-commerce
The Ecommerce Innovation Alliance (EIA) is dedicated to creating a more predictable and fair legal environment for the ecommerce industry.
ECOMMERCE INNOVATION ALLIANCE
The voice of ecommerce
The Ecommerce Innovation Alliance (EIA) is a nonprofit trade association dedicated to bringing the e-commerce industry together to advocate for common sense policies that strengthen the e-commerce ecosystem while protecting consumer privacy.
EXPERTISE
EIA’s leadership team brings decades of experience in ecommerce policy and regulation together. We educate members about best practices and compliance solutions in evolving areas like state and federal telemarketing laws, AI regulations, ADA website compliance, data privacy, and consumer protection.
Advocacy
EIA represents our members’ shared interests in the legislative and regulatory arenas. We educate policymakers on the real-world impact of laws and regulations. We are consistently striving for a fair balance that protects consumers while also allowing ecommerce brands to thrive.
Connection
EIA recognizes the strength of the ecommerce ecosystem lies in its collective spirit. We foster collaboration, knowledge sharing, and advocacy for all members, regardless of size. We bring together diverse perspectives and expertise, identifying shared challenges and opportunities.
Recent News and Blog Posts
Colorado’s New “Surveillance Pricing” Bill Could Reshape Ecommerce Personalization Nationwide
Colorado lawmakers have passed HB 26-1210, a first-in-the-nation proposal that would prohibit businesses from using certain forms of “surveillance data” to set individualized prices or wages. The bill was passed on May 8th and now awaits action from Governor Jared Polis, who has not yet indicated whether he will sign or veto the legislation. He has 30 days from the date of passage to sign or veto the legislation. If he signs the bill, it will take effect in August of this year.
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“King v. Bon Charge” Marks An Opportunity to Fight Back Against Meritless TCPA “Quiet Hours” Litigation
A federal court has issued a ruling on the ongoing fight over TCPA “quiet hours” litigation — and ecommerce businesses should pay close attention. The decision in King v. Bon Charge challenges a growing wave of lawsuits targeting businesses for allegedly contacting consumers during federally restricted “quiet hours,” even when those consumers voluntarily provided their phone numbers and consented to receive communications.
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Déjà Vu: Court Strikes Down Trump’s Global Tariffs — Then Temporarily Lets Them Continue
Another major development in the ongoing legal battle over President Trump’s global tariff authority signals that the uncertainty is far from over. On May 7th, a panel of federal judges on the US Court of International Trade struck down the Trump administration’s 10% global tariffs, ruling the tariffs exceeded the President’s authority under Section 122 of the Trade Act of 1974. These 10% global tariffs were put into effect by Trump just hours after the SCOTUS ruled on February 20th that the Trump Administration’s IEEPA-based tariff measures were unlawful.
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House Passes Bipartisan Counterfeit Notification Act
Counterfeit products have become one of the biggest hidden costs facing ecommerce businesses. From knockoff listings on online marketplaces to fake imports entering the U.S. through increasingly complex supply chains, counterfeiters continue to undercut legitimate brands, damage customer trust, and siphon revenue away from honest businesses. Now, Congress is taking another step toward addressing the problem.
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Member Testimonials
“The EIA does not just talk about the issues; they deliver tangible results. Helping to stop burdensome new regulation on the use of AI and the passage of Virginia SB 1339 are concrete examples of their effectiveness. By joining the EIA, you’re investing in an organization with a proven track record of securing victories that directly benefit e-commerce businesses.”
“As an e-commerce business, we need our voice to be heard by policymakers. The EIA provides a platform for the industry to come together and advocate for common-sense policies that foster innovation and job growth here in the U.S.. The Ecommerce Innovation Alliance ensures that our collective concerns are brought to the attention of those who are making the rules.”
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Take a deep dive into current ecommerce issues
Read more about current industry topics and navigating ongoing challenges faced by e-commerce businesses. Learn how the EIA is fighting to help our members.