ABOUT ECOMMERCE INNOVATION ALLIANCE
Operating at the intersection of ecommerce, technology, and industry advocacy
The Ecommerce Innovation Alliance (EIA) was formed in 2023 as a nonprofit trade association dedicated to bringing the e-commerce industry together to advocate for common sense policies that strengthen the e-commerce ecosystem while protecting consumer privacy.
We work to educate legislators and regulators on the real world impact of regulations and advocate for reforms to correct unintended consequences. We educate our members on how to implement compliance programs and create a place in which lessons learned can be shared.
Our members are generally U.S.-based e-commerce businesses as well as vendors that directly support these businesses.
Current Priority Areas
Telemarketing Laws and Regulations
Ecommerce companies face strict regulations under the TCPA and varying state laws regarding voice and text communications. These laws often result in costly litigation due to conflicting obligations and uncapped damages. We advocate for legislative solutions to mitigate these harmful impacts.
Import Tariffs
Understanding the real-world impact of tariff and other trade policies is crucial. The Ecommerce Innovation Alliance is dedicated to informing policymakers on the consequences of tariff policies, advocating for solutions that balance national security with the economic health of the US ecommerce sector, and ensuring their voices are heard.
Protecting AI and RCS
AI and RCS hold tremendous promise for ecommerce companies to be able to provide personalized, scalable customer engagement. We advocate for responsible use, opposing over-regulation that hinders these technologies’ potential for cost-effective, customer-centric communication.
ADA Litigation
Ecommerce businesses face significant ADA and accessibility website litigation risks. To protect against abusive lawsuits from serial plaintiffs, we advocate for clear, actionable guidance on ADA compliance, ensuring legitimate accessibility concerns are addressed without undue burden.
our mission
Creating the future of e-commerce
Championing Responsible Business Practices
Ecommerce Innovation Alliance promotes best practices and ethical standards in ecommerce, balancing innovation and consumer rights.
Advocating for a More Uniform Policy Landscape
Ecommerce Innovation Alliance pushes for practical, uniform regulations, recognizing that imposing disparate obligations on mobile technologies is unworkable in practice.
Combating Abusive Litigation
Ecommerce Innovation Alliance advocates for legal reforms to reduce the prevalence of wasteful and predatory litigation tactics targeting ecommerce companies.
Fostering Collaboration and Shared Success
Ecommerce Innovation Alliance creates a vibrant community where members can connect, share insights, and collaborate to advance the future of the ecommerce sector.
Educating and Empowering Members
Ecommerce Innovation Alliance provides essential resources, training, and support to our members, equipping them with the tools to thrive.
Leadership Team
Chair
Elliot Ginsburg
Elliot is an experienced corporate attorney and serves as the VP Legal and Messaging Strategy and Head of Legal at Postscript.
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Vice Chair
Gina Johnson
Gina is the Chief Legal Officer of The Ridge Wallet, LLC, where she manages all litigation and legal issues for the business.
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Secretary
Olfa B’Chir
Olfa B’Chir is the Associate General Counsel at Fashion Nova, the world’s leading quick-to-market apparel and lifestyle brand.
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Treasurer
Anh Vu-Lieberman
Anh is an executive, brand strategist, AI expert and has been recognized as one of the 30 most influential people in ecommerce.
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Board Member
Justin Allen
Justin is the CEO and Co-Founder of TUSHY, a lifestyle brand that’s revolutionizing and improving the American bathroom
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Board Member
Alex Beller
Alex is the Co-Founder and President at Postscript, an SMS marketing and sales platform for growing Shopify businesses.
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President and CEO
David Carter
In addition to being EIA’s President and CEO, David is also the Head of Litigation and Regulatory Policy at Postscript.
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