ABOUT ECOMMERCE INNOVATION ALLIANCE
Operating at the intersection of ecommerce, technology, and industry advocacy
The Ecommerce Innovation Alliance (EIA) was formed in 2023 as a nonprofit trade association dedicated to bringing the e-commerce industry together to advocate for common sense policies that strengthen the e-commerce ecosystem while protecting consumer privacy.
We work to educate legislators and regulators on the real world impact of regulations and advocate for reforms to correct unintended consequences. We educate our members on how to implement compliance programs and create a place in which lessons learned can be shared.
Our members are generally U.S.-based e-commerce businesses as well as vendors that directly support these businesses.
Current Priority Areas
Telemarketing Laws and Regulations
Ecommerce companies face strict regulations under the TCPA and varying state laws regarding voice and text communications. These laws often result in costly litigation due to conflicting obligations and uncapped damages. We advocate for legislative solutions to mitigate these harmful impacts.
Import Tariffs
Understanding the real-world impact of tariff and other trade policies is crucial. The Ecommerce Innovation Alliance is dedicated to informing policymakers on the consequences of tariff policies, advocating for solutions that balance national security with the economic health of the US ecommerce sector, and ensuring their voices are heard.
Protecting AI and RCS
AI and RCS hold tremendous promise for ecommerce companies to be able to provide personalized, scalable customer engagement. We advocate for responsible use, opposing over-regulation that hinders these technologies’ potential for cost-effective, customer-centric communication.
ADA Litigation
Ecommerce businesses face significant ADA and accessibility website litigation risks. To protect against abusive lawsuits from serial plaintiffs, we advocate for clear, actionable guidance on ADA compliance, ensuring legitimate accessibility concerns are addressed without undue burden.
our mission
Creating the future of e-commerce
Championing Responsible Business Practices
Ecommerce Innovation Alliance promotes best practices and ethical standards in ecommerce, balancing innovation and consumer rights.
Advocating for a More Uniform Policy Landscape
Ecommerce Innovation Alliance pushes for practical, uniform regulations, recognizing that imposing disparate obligations on mobile technologies is unworkable in practice.
Combating Abusive Litigation
Ecommerce Innovation Alliance advocates for legal reforms to reduce the prevalence of wasteful and predatory litigation tactics targeting ecommerce companies.
Fostering Collaboration and Shared Success
Ecommerce Innovation Alliance creates a vibrant community where members can connect, share insights, and collaborate to advance the future of the ecommerce sector.
Educating and Empowering Members
Ecommerce Innovation Alliance provides essential resources, training, and support to our members, equipping them with the tools to thrive.
Leadership Team
Chair
Elliot Ginsburg
Elliot is an experienced corporate attorney and serves as the General Counsel and SVP of Legal and Messaging at Postscript.
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Vice Chair
Landon Edmond
Landon Edmond is Chief Legal Officer, General Counsel and Corporate Secretary at Klaviyo.
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Secretary
Gina Johnson
Gina is the Chief Legal Officer of The Ridge Wallet, LLC, where she manages all litigation and legal issues for the business.
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Treasurer
David Baker
David Baker is the Cofounder and CEO of Second Story a skincare brand for GLP1 users.
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Board Member
Justin Allen
Justin is the CEO and Co-Founder of TUSHY, a lifestyle brand that’s revolutionizing and improving the American bathroom
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Board Member
Alex Beller
Alex is the Co-Founder and President at Postscript, an SMS marketing and sales platform for growing Shopify businesses.
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Board Member
Patrick Brennan
Patrick Brennan serves as Head of Government Relations at LendingTree.
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Board Member
Jennifer Wilen Davis
Jennifer Wilen Davis is the Senior Vice President, Legal at Bombas apparel brand.
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Board Member
Spencer Elg
Spencer Elg is General Counsel at What If Media Group, a marketing company.
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Board Member
James Lees
James Lees is an e-commerce and customer loyalty leader VP of Customer Retention at Haypp Group.
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Board Member
Amber Munoz
Amber Munoz is Counsel of Global Regulatory Affairs and Privacy at The Wonderful Company.
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Board Member
Sam Rotner
Sam Rotner is the founder of Patrol, an AI-native accessibility platform for e-commerce.
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Board Member
Beata Safari
Beata Safari is Vice President, Senior Counsel and Assistant Secretary at Steven Madden, Ltd.
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Board Member
Jeremy Thurswell
Jeremy Thurswell is COO of Kitsch, the Los Angeles–based hair care, personal care and fragrance brand.
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Board Member
Anh Vu-Lieberman
Anh is an executive, brand strategist, AI expert and has been recognized as one of the 30 most influential people in ecommerce.
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President and CEO
David Carter
In addition to being EIA’s President and CEO, David is also the Deputy General Counsel & VP of Litigation and Policy at Postscript.
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