Colorado’s New “Surveillance Pricing” Bill Could Reshape Ecommerce Personalization Nationwide
May 26, 2026
Colorado lawmakers have passed HB 26-1210, a first-in-the-nation proposal that would prohibit businesses from using certain forms of “surveillance data” to set individualized prices or wages. The bill was passed on May 8th and now awaits action from Governor Jared Polis, who has not yet indicated whether he will sign or veto the legislation. He has 30 days from the date of passage to sign or veto the legislation. If he signs the bill, it will take effect in August of this year.…
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House Passes Bipartisan Counterfeit Notification Act
May 20, 2026
Counterfeit products have become one of the biggest hidden costs facing ecommerce businesses. From knockoff listings on online marketplaces to fake imports entering the U.S. through increasingly complex supply chains, counterfeiters continue to undercut legitimate brands, damage customer trust, and siphon revenue away from honest businesses. Now, Congress is taking another step toward addressing the problem.…
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House GOP Bills Put Federal Preemption of State Data Privacy Laws Back on the Table
May 12, 2026
A new set of data privacy proposals from U.S. House Republicans is doing more than restarting the federal privacy debate—it is putting forward a concrete legislative framework that could override state laws and reshape how ecommerce businesses manage customer data nationwide. This is one of the most substantive federal privacy efforts in recent years—and one that directly intersects with long-standing concerns about regulatory fragmentation.…
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
Ecommerce Innovation Alliance
May 14, 2026
An update to our earlier reporting, "A New Firm Joins the Quiet Hours Gold Rush." After our earlier piece on Faythe Gutierrez and PLG Damage Attorneys, PLLC ran, we received a tip that our reporting was incomplete: other attorneys at the same firm have been filing a parallel wave of quiet-hours cases in Florida federal court, and our initial search hadn’t surfaced them. The tip checks out. …
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