Colorado’s New HB 26-1210 “Surveillance Pricing” Bill Could Reshape Ecommerce Personalization Nationwide

Colorado’s New “Surveillance Pricing” Bill Could Reshape Ecommerce Personalization Nationwide

Ecommerce Innovation Alliance

May 26, 2026

Colorado lawmakers have passed HB 26-1210, a first-in-the-nation proposal that would prohibit businesses from using certain forms of “surveillance data” to set individualized prices or wages. The bill was passed on May 8th and now awaits action from Governor Jared Polis, who has not yet indicated whether he will sign or veto the legislation. He has 30 days from the date of passage to sign or veto the legislation.  If he signs the bill, it will take effect in August of this year.…

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"King v. Bon Charge" Marks An Opportunity to Fight Back Against Meritless TCPA “Quiet Hours” Litigation

“King v. Bon Charge” Marks An Opportunity to Fight Back Against Meritless TCPA “Quiet Hours” Litigation

Ecommerce Innovation Alliance

May 22, 2026

A federal court has issued a ruling on the ongoing fight over TCPA “quiet hours” litigation — and ecommerce businesses should pay close attention. The decision in King v. Bon Charge challenges a growing wave of lawsuits targeting businesses for allegedly contacting consumers during federally restricted “quiet hours,” even when those consumers voluntarily provided their phone numbers and consented to receive communications.  …

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Déjà Vu: Court Strikes Down Trump’s Global Tariffs — Then Temporarily Lets Them Continue

Déjà Vu: Court Strikes Down Trump’s Global Tariffs — Then Temporarily Lets Them Continue

Ecommerce Innovation Alliance

May 21, 2026

Another major development in the ongoing legal battle over President Trump’s global tariff authority signals that the uncertainty is far from over. On May 7th, a panel of federal judges on the US Court of International Trade struck down the Trump administration’s 10% global tariffs, ruling the tariffs exceeded the President's authority under Section 122 of the Trade Act of 1974. These 10% global tariffs were put into effect by Trump just hours after the SCOTUS ruled on February 20th that the Trump Administration’s IEEPA-based tariff measures were unlawful. …

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House Passes Bipartisan Counterfeit Notification Act

House Passes Bipartisan Counterfeit Notification Act

Ecommerce Innovation Alliance

May 20, 2026

Counterfeit products have become one of the biggest hidden costs facing ecommerce businesses. From knockoff listings on online marketplaces to fake imports entering the U.S. through increasingly complex supply chains, counterfeiters continue to undercut legitimate brands, damage customer trust, and siphon revenue away from honest businesses. Now, Congress is taking another step toward addressing the problem.…

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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood

In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood

Ecommerce Innovation Alliance

May 14, 2026

An update to our earlier reporting, "A New Firm Joins the Quiet Hours Gold Rush." After our earlier piece on Faythe Gutierrez and PLG Damage Attorneys, PLLC ran, we received a tip that our reporting was incomplete: other attorneys at the same firm have been filing a parallel wave of quiet-hours cases in Florida federal court, and our initial search hadn’t surfaced them. The tip checks out. …

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House GOP Bills Put Federal Preemption of State Data Privacy Laws Back on the Table

House GOP Bills Put Federal Preemption of State Data Privacy Laws Back on the Table

Ecommerce Innovation Alliance

May 12, 2026

A new set of data privacy proposals from U.S. House Republicans is doing more than restarting the federal privacy debate—it is putting forward a concrete legislative framework that could override state laws and reshape how ecommerce businesses manage customer data nationwide. This is one of the most substantive federal privacy efforts in recent years—and one that directly intersects with long-standing concerns about regulatory fragmentation.…

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