Ecommerce Businesses Should Weigh In on California’s CPPA CalPrivacy “Frictionless” Opt-Out Rules

Just Days Left: Ecommerce Businesses Should Weigh In on California’s “Frictionless” Opt-Out Rules

Ecommerce Innovation Alliance

March 30, 2026

The California Privacy Protection Agency (CPPA), referred to as “CalPrivacy”, is asking for input—and what comes next could directly impact how your business handles opt-outs and data rights. There are just a few days left for businesses around the U.S. to weigh in on a key California privacy issue that could shape future compliance requirements. Public comments must be submitted to CalPrivacy by April 8, 2026. …

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