In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood

In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood

Ecommerce Innovation Alliance

May 14, 2026

An update to our earlier reporting, "A New Firm Joins the Quiet Hours Gold Rush." After our earlier piece on Faythe Gutierrez and PLG Damage Attorneys, PLLC ran, we received a tip that our reporting was incomplete: other attorneys at the same firm have been filing a parallel wave of quiet-hours cases in Florida federal court, and our initial search hadn’t surfaced them. The tip checks out. …

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In Depth: A New Firm Joins The Quiet Hours Gold Rush. EIA Examines The Similarities And Differences Between PLG Damages Attorneys And The Hindi Firm’s Approach

In Depth: A New Firm Joins The Quiet Hours Gold Rush

Ecommerce Innovation Alliance

May 7, 2026

The EIA Examines The Similarities And Differences Between PLG Damages Attorneys And The Hindi Firm’s Approach. PLG Damage Attorneys — a Miramar, Florida firm — files dozens of TCPA quiet hours cases in California. For the better part of a year, a single Florida law firm has dominated TCPA “quiet hours” litigation against ecommerce brands. …

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Missouri Senate Bill 907 (SB 907) Takes Aim at Predatory ADA Website Accessibility Lawsuits

A Win for Online Merchants: Missouri SB 907 Takes Aim at Predatory Website Accessibility Lawsuits

Ecommerce Innovation Alliance

April 23, 2026

Ecommerce businesses are increasingly being targeted by lawsuits over website accessibility—particularly under the Americans with Disabilities Act (ADA). Because ecommerce businesses operate entirely online, their websites are often alleged to be “places of public accommodation” even though a definitive legal conclusion on whether ADA Title III reaches private business websites has never been reached—making them a primary target for ADA-related claims. …

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FCC NPRMs from March 2026 Meeting

The FCC Just Proposed New Rules About Offshore Call Centers and Robocall Crackdowns — But Most of It Isn’t About You (Yet)

Ecommerce Innovation Alliance

March 31, 2026

The FCC eleased two significant Notices of Proposed Rulemaking (NPRMs) on March 27, 2026, both adopted March 26, 2026. While neither is specifically directed at ecommerce companies, the proposals could carry real implications for how online retailers and direct-to-consumer brands will communicate with customers — and how the infrastructure underlying those communications is regulated. Here is a plain-language breakdown of what the FCC is proposing, what's still just a question being asked, and where ecommerce operators should pay close attention.…

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In Bradley v. DentalPlans.com Maryland federal court rules TCPA does not explicitly require written consent

Beyond the Fifth Circuit: New Ruling Deepens the Legal Divide on TCPA Written Consent Requirement

Ecommerce Innovation Alliance

March 26, 2026

A Maryland federal ruling reinforces growing uncertainty around “written consent” requirements under the TCPA. Just days after the U.S. Court of Appeals for the Fifth Circuit raised questions about whether prior express consent under the  Telephone Consumer Protection Act (TCPA) must be in writing, another court has reached a similar conclusion—this time in a different jurisdiction. In Bradley v. DentalPlans.com, a federal judge in Maryland held that the TCPA does not explicitly require written consent for certain telemarketing communications. …

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Arbitration Applies to TCPA

Appeals Court Rules Arbitration Applies to TCPA Marketing Texts — Even Years After a Customer Contract Ends

Ecommerce Innovation Alliance

March 12, 2026

On March 5th, the U.S. Court of Appeals for the Eighth Circuit ruled in Kristi VonDeylen v. Aptive Environmental, LLC that claims brought under the Telephone Consumer Protection Act (TCPA) must be resolved through arbitration when they relate to a contractual relationship between a consumer and a business — even if the messages at issue were sent years after the original services ended.…

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