In Depth: A New Firm Joins The Quiet Hours Gold Rush
May 7, 2026
The EIA Examines The Similarities And Differences Between PLG Damages Attorneys And The Hindi Firm’s Approach. PLG Damage Attorneys — a Miramar, Florida firm — files dozens of TCPA quiet hours cases in California. For the better part of a year, a single Florida law firm has dominated TCPA “quiet hours” litigation against ecommerce brands. …
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Washington’s CEMA Reform Signed Into Law: But Litigation Risk Isn’t Going Away
March 25, 2026
Washington State has officially enacted long-awaited reforms to its Commercial Electronic Mail Act (CEMA), marking a significant milestone for ecommerce businesses navigating increasing legal risk tied to email marketing practices. Earlier this week, HB 2274 was signed into law by Washington State Governor Bob Ferguson, finalizing a legislative effort aimed at stabilizing how CEMA is applied in today’s digital economy. …
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Washington State Passes CEMA Stabilization Bill as Broader Reform Awaits Future Session
March 11, 2026
Washington State lawmakers have taken an important step toward addressing a growing legal threat to ecommerce businesses and brands. HB 2274 is legislation aimed at stabilizing Washington’s Commercial Electronic Mail Act (CEMA) passed the Washington State Senate on March 6th with strong bipartisan support in a 43–5 vote. The bill now heads to Governor Bob Ferguson for signature.…
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A Setback in Washington: Why the Ulta Beauty CEMA Ruling Threatens Every Ecommerce Brand
March 6, 2026
At the EIA, we have long warned that outdated laws, when weaponized by predatory litigation, pose a fundamental threat to the digital economy. Our advocacy has focused on Washington State’s Commercial Electronic Mail Act (CEMA) -a 1990s-era "anti-spam" law that has increasingly become a playground for class-action attorneys. A recent development in the U.S. District Court for the Eastern District of Washington in the case of Shahpur v. Ulta Salon, Cosmetics & Fragrance, Inc. has brought this issue to a boiling point. …
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Washington State CEMA Reform Advances — But the Work Continues
February 19, 2026
The effort to curb abusive litigation under Washington’s Commercial Electronic Mail Act (CEMA) has reached an important new milestone. EIA has been working alongside the Washington Retail Association and coalition partners to address a surge of high-volume lawsuits targeting ecommerce businesses over technical email violations. This week, the Washington House passed a revised version of HB 2274 by a strong 86–11 vote — a meaningful step forward in stabilizing the current litigation environment. …
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
Ecommerce Innovation Alliance
May 14, 2026
An update to our earlier reporting, "A New Firm Joins the Quiet Hours Gold Rush." After our earlier piece on Faythe Gutierrez and PLG Damage Attorneys, PLLC ran, we received a tip that our reporting was incomplete: other attorneys at the same firm have been filing a parallel wave of quiet-hours cases in Florida federal court, and our initial search hadn’t surfaced them. The tip checks out. …
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