In Depth: A New Firm Joins The Quiet Hours Gold Rush
May 7, 2026
The EIA Examines The Similarities And Differences Between PLG Damages Attorneys And The Hindi Firm’s Approach. PLG Damage Attorneys — a Miramar, Florida firm — files dozens of TCPA quiet hours cases in California. For the better part of a year, a single Florida law firm has dominated TCPA “quiet hours” litigation against ecommerce brands. …
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Pennsylvania House Committee Advances Second Round of EIA-Backed Amendments to SB 992
April 28, 2026
Today, the Pennsylvania House Consumer Protection, Technology & Utilities Committee, unanimously adopteda second package of amendments to Senate Bill 992 (SB 992), Amendment A02964, and unanimously voted to advance the bill to the full House for consideration. The amendments — sought and shaped by the EIA — sharpen the bill's definitions, create a needed exemption for businesses that are not engaged in telemarketing, and codify the standard list of opt-out keywords that consumers already use every day to stop unwanted text messages.…
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The Fight Continues: Michigan Senate Passes SB 351 Despite Significant Risks to Ecommerce
January 31, 2026
For months, we have been on the ground in Lansing, meeting with legislators and sounding the alarm regarding Michigan Senate Bill 351. Despite this effort, yesterday, the Michigan Senate passed SB 351 with unanimous, bipartisan support. While the bill is framed as a crackdown on deceptive robocalls and phone scams—a goal we all share—the reality of the legislation remains deeply problematic for legitimate ecommerce businesses.…
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Update: Texas Secretary of State Fulfills Commitment to Seek Formal Attorney General Opinion as Part of EIA’s Settlement With Texas
December 19, 2025
Last month, we shared the exciting news that the Ecommerce Innovation Alliance (EIA), alongside Postscript and Flux Footwear, secured a landmark settlement with the State of Texas regarding Senate Bill 140 (SB 140). This agreement was a massive win for the ecommerce industry, confirming that businesses sending text messages with prior affirmative consent are not "telemarketers" under Texas law.…
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Legislative Alert: Michigan Senate Bill 351 Advances, Ignoring Industry Warnings
December 4, 2025
The EIA is issuing an urgent legislative update regarding Michigan Senate Bill 351, a "Mini-TCPA" bill that was reported out of the Senate Committee on Finance, Insurance, and Consumer Protection on December 3, 2025. While the stated goal of the bill is to curb illegal robocalls—a goal the EIA and its members fully support—the current text of SB 351 represents a significant threat to legitimate ecommerce businesses in Michigan and beyond, while doing little to stop actual scammers.…
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
Ecommerce Innovation Alliance
May 14, 2026
An update to our earlier reporting, "A New Firm Joins the Quiet Hours Gold Rush." After our earlier piece on Faythe Gutierrez and PLG Damage Attorneys, PLLC ran, we received a tip that our reporting was incomplete: other attorneys at the same firm have been filing a parallel wave of quiet-hours cases in Florida federal court, and our initial search hadn’t surfaced them. The tip checks out. …
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