Texas AG Warns Businesses About CIPA Demand Letters
October 5, 2026
The EIA has spent the past two years tracking the growing wave of litigation under the CIPA and fighting to curb this abuse, particularly claims targeting the routine website technologies ecommerce businesses use every day. Now, the issue is drawing attention well beyond California. On September 17, Texas Attorney General Ken Paxton issued a consumer alert warning Texas businesses and nonprofit organizations about a recent surge in demand letters alleging CIPA violations based on common website tools such as cookies, pixels, analytics platforms and search bars.…
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Governor Newsom Signs SB 690: Real Relief for Small Businesses Targeted by Abusive CIPA Lawsuits
October 1, 2026
Governor Gavin Newsom has now signed Senate Bill 690 into law. It's the first meaningful reform of the California Invasion of Privacy Act (CIPA) in decades, and a major win for the online businesses that have been hit with a wave of shakedown lawsuits and demand letters. When SB 690 cleared the Legislature in August, we said small businesses were one step closer to relief. Relief against abusive pen register and trap-and-trace claims is now the law of the land.…
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Rep. Rylee Linting Introduces the Solicitation and Oversight Partnership Act, a Better Model for Michigan and a Clear Alternative to SB 351
September 25, 2026
The new House bill protects consumers from abusive calls and texts by aligning with federal law, while providing tools to curb frivolous claims against businesses Michigan lawmakers now have two very different approaches to regulating telephone and text solicitations in front of them. The first is Senate Bill 351. The Senate passed it unanimously in January over objections from the EIA and other business groups. It follows the Florida mini-TCPA’s original playbook.…
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20,000 Small Businesses, One Message to the FTC: Your Pricing Proposal Could Cost Consumers Their Favorite Deals
September 25, 2026
EIA files comments on the FTC’s Proposed Enforcement Policy Statement on Personalized Pricing, with a clear ask: target hidden premiums, not the welcome offers, loyalty rewards, and coupon codes consumers love. Today the EIA filed formal comments with the Federal Trade Commission on its Proposed Enforcement Policy Statement Regarding Personalized Pricing (Docket No. FTC-2026-1057). You can read our full comments. …
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A Long-Overdue Bill Targets the Political Robocalls Everyone Hates but No One Regulates
September 16, 2026
Every election season, the same thing happens. Phones ring at dinnertime. A recorded voice launches into a pitch for a candidate, a ballot measure, or a donation. The number is unfamiliar, but the person on the receiving end has no legal recourse. On September 8, 2026, Rep. Virginia Foxx (R-NC) introduced H.R. 10310, the Robo Calls Off Phones Act, or the “Robo COP Act,” which would finally close that gap. The Ecommerce Innovation Alliance applauds the Congresswoman for taking on a problem that Washington has managed to ignore for more than twenty years.…
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The Record Is In: What Commenters Told the FTC About Personalized Pricing
Ecommerce Innovation Alliance
October 2, 2026
Last week we told you that the Ecommerce Innovation Alliance had filed comments opposing the FTC's Proposed Enforcement Policy Statement on personalized pricing as drafted. Our comment is now live on the public docket, and you can read it here. We were far from alone. With the comment period closed, the shape of the public record is now clear. We have read the filings so you don't have to, and the story they tell is striking: from the largest retailers in America to a boutique in Salt Lake City, commenters converged on the same message we delivered on behalf of our 20,000 members. …
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