Update: FCC Adopts Exclusive Opt-Out Rule, a Major Step Against "Opt-Out Evader" Litigation

Update: FCC Adopts Exclusive Opt-Out Rule, a Major Step Against “Opt-Out Evader” Litigation

Ecommerce Innovation Alliance

October 1, 2026

At its September 30th Open Meeting, the Federal Communications Commission adopted the TCPA consent revocation reforms we previewed in our September 11 post, "FCC Set to Adopt TCPA Revocation Reforms Championed by EIA at Its September 30 Open Meeting", including a change EIA has long pushed for: businesses can now designate an exclusive method for consumers to opt out. All three current Commissioners voted for the Report and Order and Further Notice of Proposed Rulemaking (FCC 26-67, CG Docket No. 02-278).  …

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The Fight Continues: Michigan Senate Passes SB 351 Despite Significant Risks to Ecommerce

Rep. Rylee Linting Introduces the Solicitation and Oversight Partnership Act, a Better Model for Michigan and a Clear Alternative to SB 351

Ecommerce Innovation Alliance

September 25, 2026

The new House bill protects consumers from abusive calls and texts by aligning with federal law, while providing tools to curb frivolous claims against businesses Michigan lawmakers now have two very different approaches to regulating telephone and text solicitations in front of them. The first is Senate Bill 351. The Senate passed it unanimously in January over objections from the EIA and other business groups. It follows the Florida mini-TCPA’s original playbook.…

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FCC to Consider Eliminating Key TCPA Rules at October 28 Meeting

FCC Set to Adopt TCPA Revocation Reforms Championed by EIA at Its September 30 Open Meeting

Ecommerce Innovation Alliance

September 11, 2026

The FCC has announced that it will vote at its September 30, 2026 open meeting to adopt a Report and Order and Further Notice of Proposed Rulemaking that would modernize the TCPA’s consent revocation rules — and the draft order, circulated publicly on September 9, cites the Ecommerce Innovation Alliance’s comments in support of two of its most consequential reforms. For EIA members, this is a significant win. …

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H.R. 1027 Quashing Unwanted and Interruptive Electronic Telecommunications Act (QUIET) Act and Artificial Intelligence (AI) Illegal Robocalls

The AI Disclosure Bill Merchants Should Be Watching: A Look at the QUIET Act Ahead of This Week’s Subcommittee Hearing

Ecommerce Innovation Alliance

July 20, 2026

On Wednesday, July 22nd, the House Energy & Commerce Subcommittee on Communications and Technology will hold a legislative hearing titled "Protecting Communications Networks and Improving Connectivity" in 2123 Rayburn. Chairmen Brett Guthrie (KY-02) and Richard Hudson (NC-09) announced the hearing on July 15, framing it around three goals: protecting Americans from foreign threats like China, cracking down on illegal robocalls and scammers, and expanding broadband access.…

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Pennsylvania Senate Unanimously Amends SB 992, Averting Adoption of Failed 1:1 Rule

Pennsylvania Legislature Unanimously Passes SB 992 with EIA Amendments; Bill Heads to Governor Shapiro’s Desk

Ecommerce Innovation Alliance

July 13, 2026

Senate Bill 992 (SB 992), as amended at the request of EIA, has cleared the Pennsylvania General Assembly. On Sunday, July 12, 2026 — following the legislature's successful passage of a state budget, and in the waning hours before both chambers adjourned until September — the Pennsylvania House of Representatives approved the bill, as amended, by a unanimous vote, and the Pennsylvania Senate then unanimously agreed to concur in the House amendments. With both chambers now in agreement, SB 992 heads to Governor Josh Shapiro for his signature.…

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Pennsylvania Senate Unanimously Amends SB 992, Averting Adoption of Failed 1:1 Rule

Pennsylvania House Committee Advances Second Round of EIA-Backed Amendments to SB 992

Ecommerce Innovation Alliance

April 28, 2026

Today, the Pennsylvania House Consumer Protection, Technology & Utilities Committee, unanimously adopteda second package of amendments to Senate Bill 992 (SB 992), Amendment A02964, and unanimously voted to advance the bill to the full House for consideration. The amendments — sought and shaped by the EIA — sharpen the bill's definitions, create a needed exemption for businesses that are not engaged in telemarketing, and codify the standard list of opt-out keywords that consumers already use every day to stop unwanted text messages.…

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