NYC Council Weighs AI Rules That Would Reach Every Brand That Texts Its Customers
October 6, 2026
On Oct 5th, the New York City Council’s Committee of the Whole, chaired by Speaker Julie Menin and Co-Chair Carmen De La Rosa, held an oversight hearing on the risks posed by artificial intelligence. Alongside it, the Committee heard ten AI-related bills. Five of them would regulate how private businesses use and talk about AI. EIA President and CEO David Carter testified on behalf of EIA members, including roughly 20,000 brands, mostly small and mid-size businesses, that serve New Yorkers every day. …
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California Requires Disclosures for AI-Generated Performers in Video and Audio Ads
October 5, 2026
California is putting new disclosure rules around a growing advertising trend: the use of realistic AI-generated people and voices to sell products and services. Gov. Gavin Newsom signed Senate Bill 1050 on September 16, making California the second state after New York to require disclosures when certain advertisements use AI-generated “synthetic performers.” The new California law takes effect January 1, 2027.…
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California Closes a CCPA Deletion Gap: SB 923 Reaches Third-Party Data
September 30, 2026
California is expanding one of the California Consumer Privacy Act’s core consumer rights. Gov Newsom has signed SBl 923, the Expanding Privacy Rights Act, which broadens the CCPA’s right to delete so that it generally applies to personal information a business has collected from or about a consumer — regardless of where that information originated. The new requirements take effect January 1, 2027. For ecommerce businesses, that could mean taking a closer look at customer information obtained through data enrichment, advertising and marketing partners, third-party data providers, and other outside sources.…
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King v. Bon Charge Update: When Are Website Terms Actually Binding?
September 21, 2026
A new ruling in King v. Bon Charge offers an important reminder for ecommerce businesses: simply placing Terms & Conditions on a website may not be enough to make them enforceable. We previously covered King v. Bon Charge in connection with TCPA “quiet hours” litigation, where the court allowed the plaintiff’s Do-Not-Call Registry claim to proceed while dismissing other claims. The case has now produced a separate ruling with implications well beyond the TCPA.…
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FCC Set to Adopt TCPA Revocation Reforms Championed by EIA at Its September 30 Open Meeting
September 11, 2026
The FCC has announced that it will vote at its September 30, 2026 open meeting to adopt a Report and Order and Further Notice of Proposed Rulemaking that would modernize the TCPA’s consent revocation rules — and the draft order, circulated publicly on September 9, cites the Ecommerce Innovation Alliance’s comments in support of two of its most consequential reforms. For EIA members, this is a significant win. …
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Update: FCC Adopts Exclusive Opt-Out Rule, a Major Step Against “Opt-Out Evader” Litigation
Ecommerce Innovation Alliance
October 1, 2026
At its September 30th Open Meeting, the Federal Communications Commission adopted the TCPA consent revocation reforms we previewed in our September 11 post, "FCC Set to Adopt TCPA Revocation Reforms Championed by EIA at Its September 30 Open Meeting", including a change EIA has long pushed for: businesses can now designate an exclusive method for consumers to opt out. All three current Commissioners voted for the Report and Order and Further Notice of Proposed Rulemaking (FCC 26-67, CG Docket No. 02-278). …
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