Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance

Broad Business Coalition Urges Supreme Court to Limit Expansion of Video Privacy Law

Ecommerce Innovation Alliance

July 13, 2026

The U.S. Supreme Court is now considering one of the most significant digital privacy cases for online businesses in years. In Salazar v. Paramount Global, a growing coalition of business organizations is urging the Court to avoid expanding a decades-old Video Privacy Protection Act (VPPA) law in ways that could expose countless websites to new class action lawsuits.…

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Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance

Supreme Court Privacy Case Could Expand Liability for Ecommerce Businesses

Ecommerce Innovation Alliance

February 18, 2026

The U.S. Supreme Court has agreed to hear Salazar v. Paramount Global, a case that could significantly reshape how the Video Privacy Protection Act (VPPA) applies to digital businesses. The Court’s decision could determine how far this 1988 law extends in today’s ecommerce ecosystem. For ecommerce business owners, the outcome could determine whether routine website features like product videos, pixels, and analytics tools carry new litigation risk.…

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