New Jersey’s “Junk Fees” Initiative Signals Broader Scrutiny of Ecommerce Pricing and Website Practices
July 8, 2026
For ecommerce businesses, the phrase "junk fees" may sound like an issue aimed primarily at airlines, hotels, or ticketing companies. But a recent initiative from the New Jersey Governor Mikie Sherrill and Attorney General Matt Platkin sends a much broader message: state regulators are increasingly focused on how businesses present prices, design online purchasing experiences, and communicate with consumers.…
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Colorado Governor Vetoes Surveillance Pricing Bill, Preserving Personalized Discounts for Now
June 11, 2026
Colorado’s proposed surveillance pricing bill will not become law this year after Governor Jared Polis vetoed HB 26-1210, a closely watched proposal that would have restricted the use of personal data in individualized pricing and wage-setting decisions. For ecommerce businesses, the veto is an important development—and a significant win for businesses that rely on personalization, loyalty programs, targeted promotions, and other data-driven tools to engage customers and compete online.…
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Colorado’s New “Surveillance Pricing” Bill Could Reshape Ecommerce Personalization Nationwide
May 26, 2026
Colorado lawmakers have passed HB 26-1210, a first-in-the-nation proposal that would prohibit businesses from using certain forms of “surveillance data” to set individualized prices or wages. The bill was passed on May 8th and now awaits action from Governor Jared Polis, who has not yet indicated whether he will sign or veto the legislation. He has 30 days from the date of passage to sign or veto the legislation. If he signs the bill, it will take effect in August of this year.…
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California ‘Was/Now’ Pricing: Why Class Actions Are Spiking and How to Reduce Risk
February 20, 2026
California’s comparison pricing rules are not new. What is new is the accelerating wave of class action lawsuits targeting ecommerce brands over routine “Was/Now” and reference pricing practices. Over the past year, plaintiffs’ firms have significantly increased filings alleging that advertised “original” prices were not bona fide prevailing prices. These cases are increasingly directed at online retailers whose pricing histories are easy to track, archive, and analyze. …
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Personalization vs. Regulation: How Pennsylvania HB 1942 Could Break Your Retention Marketing Strategy
January 30, 2026
As the 2026 legislative season intensifies, Pennsylvania has become a battleground for the future of digital retail. While the Ecommerce Innovation Alliance (EIA) shares the goal of ensuring a fair and transparent marketplace, a new proposal in Harrisburg—House Bill 1942, also known as the “Surveillance Pricing Act”—threatens to fundamentally disrupt the very tools that allow small and medium-sized ecommerce businesses to compete and thrive.…
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