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California’s SB 923: What Expanded Data Deletion Rights Could Mean for Ecommerce

California’s SB 923: What Expanded Data Deletion Rights Could Mean for Ecommerce

Ecommerce Innovation Alliance

February 3, 2026

California Senator Josh Becker has introduced Senate Bill 923 (SB 923), the Expanding Privacy Rights Act - a proposed update to the state’s privacy framework that would expand consumers’ data deletion rights and add new requirements for how privacy requests by consumers are submitted. While SB 923 is not yet law, it has already attracted attention because it is sponsored by the California Privacy Protection Agency (CPPA) and could receive serious consideration as the legislative process moves forward.…

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CA Governor Newsom Signs California AB 566 California Opt Me Out Act mandating universal browser opt-out preference signals

CA Governor Newsom Signs the California Opt Me Out Act: Mandating Universal Browser Opt-Outs

Ecommerce Innovation Alliance

November 5, 2025

California Governor Gavin Newsom signed the California Opt Me Out Act (AB 566)  into law on October 8, 2025. As we previously reported, the Opt Me Out Act is a first-in-the-nation law requiring web browsers to include a built-in opt-out preference signal that lets consumers automatically tell websites not to sell or share their personal data.…

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California AB 566 California Opt Me Out Act and universal browser opt-out preference signals

California’s AB 566: What Ecommerce Businesses Need to Know About Universal Opt-Out Signals

Ecommerce Innovation Alliance

September 18, 2025

California AB 566, known as the "California Opt Me Out Act," has recently cleared the state Legislature and is poised for Governor Newsom’s signature. This bill, if signed into law, will require internet browsers to integrate a consumer-configurable opt-out signal, fundamentally changing the landscape of data sharing and consumer privacy for businesses operating online. This signal will communicate a consumer's choice to opt out of the sale and sharing of their personal information to businesses they interact with through the browser.…

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Second Circuit Upholds Verizon $46.9 Million Fine for Sharing Location-Based Data

Second Circuit Upholds Verizon $46.9 Million Fine for Sharing Location-Based Data

Ecommerce Innovation Alliance

September 12, 2025

Yesterday, the U.S. Court of Appeals for the Second Circuit issued a final decision in Verizon v. FCC, upholding a $46.9 million penalty against Verizon for mishandling customer location data. This ruling has significant implications for our members engaged in telemarketing and SMS text marketing. The Court affirmed the FCC's finding that Verizon violated Section 222 of the Communications Act by failing to reasonably safeguard Customer Proprietary Network Information (CPNI). The Second Circuit explicitly concluded that device-location data qualifies as CPNI, triggering the privacy protections of the Communications Act. …

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Forfeiture Orders, Court Battles, and the Complexities of Real-Time Location Data in Fifth Circuit's Landmark Ruling in AT&T, Inc. v. FCC

Forfeiture Orders, Court Battles, and the Complexities of Real-Time Location Data

David Carter

April 30, 2025

A recent decision by the United States Court of Appeals for the Fifth Circuit, vacating a significant $57 million forfeiture order against AT&T, has sent ripples through the telecommunications industry and drawn responses from the FCC in other ongoing court cases. This ruling, and the subsequent reactions, highlight critical questions about agency enforcement powers, constitutional rights, and the practical challenges businesses face complying with location-based regulations in an era of heightened data privacy.…

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Key Ruling in Briskin v. Shopify Signals Evolving Landscape for Ecommerce Innovation

Key Ruling in Briskin v. Shopify Signals Evolving Landscape for Ecommerce Innovation

Ecommerce Innovation Alliance

April 25, 2025

The EIA is closely monitoring recent legal developments that shape the future of our dynamic industry. A significant ruling has emerged from the Ninth Circuit Court of Appeals in the case of Brandon Briskin v. Shopify, Inc., offering important insights into the application of personal jurisdiction in the context of online commerce. This landmark decision reverses the district court’s dismissal of a case brought against Shopify for alleged privacy-related torts.…

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