Pattern of Missed Court Deadlines and Show-Cause Orders Mounts in Gerald Lane’s “Quiet Hours” Litigation Campaign

Ecommerce Innovation Alliance

September 30, 2025

The Ecommerce Innovation Alliance (EIA) is calling attention to a recent court order regarding sanctions in a “quiet hours” case being litigated by attorney Gerald D. Lane, Jr., the attorney who has pursued more than 350 “quiet hour” cases targeting ecommerce brands nationwide.…

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BREAKING: Texas AG Tells Court That EIA Members and Postscript Are Exempt from SB 140

BREAKING: Texas AG Tells Court That EIA Members and Postscript Are Exempt from SB 140

Ecommerce Innovation Alliance

September 29, 2025

The EIA, on behalf of its members, together with Postscript and Flux Footwear, filed a Motion for Preliminary Injunction seeking to immediately halt enforcement of Texas SB 140. On Friday, Sept 26th, the State of TX through AG Paxton’s office, filed a detailed Response. The State’s primary argument is that the law does not actually regulate text messages sent by EIA members, Postscript and Flux Footwear because they are sent with a consumer’s prior consent. Texas asserts that the Plaintiffs do not need an injunction because SB 140 does not “proscribe[ ] their conduct.”…

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California AB 566 California Opt Me Out Act and universal browser opt-out preference signals

California’s AB 566: What Ecommerce Businesses Need to Know About Universal Opt-Out Signals

Ecommerce Innovation Alliance

September 18, 2025

California AB 566, known as the "California Opt Me Out Act," has recently cleared the state Legislature and is poised for Governor Newsom’s signature. This bill, if signed into law, will require internet browsers to integrate a consumer-configurable opt-out signal, fundamentally changing the landscape of data sharing and consumer privacy for businesses operating online. This signal will communicate a consumer's choice to opt out of the sale and sharing of their personal information to businesses they interact with through the browser.…

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Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance

Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance

Ecommerce Innovation Alliance

September 17, 2025

Last week, California Attorney General Rob Bonta, alongside the California Privacy Protection Agency (CPPA) and the Attorneys General of Colorado and Connecticut, announced a joint investigative sweep focused on enforcing consumers' right to opt out of the sale and sharing of their personal information. This joint investigative sweep targets businesses that may be failing to honor consumer requests to opt out of the sale of personal information. A central focus of this initiative is compliance with the Global Privacy Control (GPC).…

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Department of Justice (DOJ) launches Trade Fraud Task Force (TFTF)

DOJ Launches Task Force Targeting Companies Who Evade Tariffs

Ecommerce Innovation Alliance

September 15, 2025

The Department of Justice (DOJ) recently launched a cross-agency Trade Fraud Task Force (TFTF). This new initiative, announced on August 29, 2025, in partnership with the Department of Homeland Security (DHS), aims to aggressively pursue enforcement actions against entities that evade tariffs and duties or import prohibited goods into the U.S. economy. For our ecommerce members, many of whom rely on importing products, understanding this evolving landscape is important.…

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Pennsylvania Senate Bill 992 and Its Potential Impact on Ecommerce Telemarketing

Pennsylvania Senate Bill 992 and Its Potential Impact on Ecommerce Telemarketing

Ecommerce Innovation Alliance

September 12, 2025

The EIA is closely monitoring Pennsylvania Senate Bill 992, a bipartisan bill introduced on September 5th, which recently passed the Senate Consumer Protection & Professional Licensure committee with a 14-0 vote and is currently pending action on the Senate Floor. SB 992 aims to update and expand the law to further define registration requirements, unlawful acts, and prohibitions related to telemarketing screening products. Notably, it expands the existing law to address ringless voicemail and text messages sent to residential, business, or wireless telephone subscribers within Pennsylvania.  …

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