Addressing the CIPA Challenge: California SB 690 Would Provide Needed Relief for Ecommerce Businesses
April 24, 2025
The Ecommerce Innovation Alliance (EIA) wants to bring to your attention a critical legislative effort underway in California that directly impacts the future of our small and mid-sized ecommerce members: Senate Bill 690 (SB 690). The EIA is a dedicated advocate for creating a predictable and fair legal environment for the ecommerce industry, and SB 690 is a prime example of our work in action.…
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Law360 Coverage of “Quiet Hours” Petition Highlights EIA’s Efforts to End Frivolous TCPA Litigation
April 23, 2025
The EIA appreciates Law360’s recent coverage of our petition to the Federal Communications Commission (FCC) regarding the "quiet hours" rule and text marketing messages received outside the hours of 8 A.M. to 9 P.M. The article, "Courts Equipped For Frivolous 'Quiet Hour' Suits, FCC Told," published on April 21, 2025, provided valuable insight into our proactive efforts to address a critical issue impacting law-abiding businesses in the e-commerce sector. …
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The Ecommerce Innovation Alliance Featured on Operators Podcast!
April 21, 2025
The latest episode of the Operators Podcast, hosted by Sean Frank of Ridge and Jason Panzer of Hexclad dropped some crucial intel that you can't afford to miss. Episode 108 titled “The SMS Kingpin” from April 18th, 2025 features Alex Beller, Co-Founder President of Postscript and he gives a major shoutout to the game-changing work we’re doing here at Ecommerce Innovation Alliance (EIA).…
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EIA Sounds Alarm as Oregon House Passes HB 3865, Ignoring Business Concerns and Ushering in Regulatory Chaos
April 11, 2025
Yesterday marked a concerning day for the ecommerce industry as the Oregon House of Representatives passed House Bill 3865. The EIA expresses its profound disappointment at the bill's advancement, especially in light of the substantial and clearly articulated concerns raised by the EIA and numerous businesses regarding its detrimental impact on modern ecommerce practices, particularly text message marketing, a vital tool for engaging with consenting customers.…
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California Privacy Board Poised to Drop Proposal to Regulate Use of AI for Targeted Advertising
April 11, 2025
The California Privacy Protection Agency held a board meeting on April 4, 2025, where a central point of discussion during the occasionally contentious five hour meeting revolved around the proposed regulations concerning the use of AI, referred to as automated decision-making technology (ADMT), in the context of targeted advertising. As advocates for a thriving ecommerce ecosystem and the responsible use of technology, the EIA has closely monitored these developments. …
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Triple Threat to Ecommerce: Reciprocal Tariffs and De Minimis Changes Create Existential Crisis for Small and Mid-Sized Businesses
April 10, 2025
The EIA is issuing an urgent warning to American policymakers. The recent flurry of Executive Orders concerning reciprocal tariffs and low-value imports, particularly those originating from the People’s Republic of China (PRC), represent a triple threat to the viability of countless U.S.-based small and mid-sized e-commerce companies. …
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
May 14, 2026