California CPPA board meeting on AI privacy

California Privacy Board Poised to Drop Proposal to Regulate Use of AI for Targeted Advertising

Ecommerce Innovation Alliance

April 11, 2025

The California Privacy Protection Agency held a board meeting on April 4, 2025, where a central point of discussion during the occasionally contentious five hour meeting revolved around the proposed regulations concerning the use of AI, referred to as automated decision-making technology (ADMT), in the context of targeted advertising. As advocates for a thriving ecommerce ecosystem and the responsible use of technology, the EIA has closely monitored these developments. …

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Tariffs image

Triple Threat to Ecommerce: Reciprocal Tariffs and De Minimis Changes Create Existential Crisis for Small and Mid-Sized Businesses

Ecommerce Innovation Alliance

April 10, 2025

The EIA is issuing an urgent warning to American policymakers. The recent flurry of Executive Orders concerning reciprocal tariffs and low-value imports, particularly those originating from the People’s Republic of China (PRC), represent a triple threat to the viability of countless U.S.-based small and mid-sized e-commerce companies. …

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Photo of executive order signing

Two Executive Orders, One Big Question Mark for Ecommerce Companies

Ecommerce Innovation Alliance

April 3, 2025

The EIA is closely monitoring recent developments out of the White House, specifically the two Executive Orders issued on April 2, 2025, that will undoubtedly have ramifications for the ecommerce sector. We believe it's crucial for our members and the wider industry to understand the potential impacts of these presidential actions.…

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FCC’s 1:1 Consent Rule pushback photo

State Attorneys General Push Back Against Landmark Ruling on FCC’s 1:1 Consent Rule

Ecommerce Innovation Alliance

March 27, 2025

The Ecommerce Innovation Alliance continues to monitor developments following the Eleventh Circuit Court of Appeals' recent decision to overturn key components of the FCC's 2023 Order, including the controversial "one-to-one consent" rule governing robocalls and robotexts. As previously reported, this ruling was a significant win for businesses utilizing lawful means to obtain consumer consent for telemarketing.…

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Global imports and de minimis exemption

EIA Stands Strong for American Businesses & Consumers in Comments on Proposed Tariff Rulemaking

Ecommerce Innovation Alliance

March 25, 2025

The EIA has filed comments in response to the Notice of Proposed Rulemaking issued by U.S. Customs and Border Protection concerning trade and national security actions and low-value shipments. The EIA defends the crucial role of the de minimis exemption and cautions against proposals that would inflict harm on small businesses and consumers.…

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EIA Testifies About Concerns Over Proposed Text Messaging Regulations in Oregon

EIA Testifies About Concerns Over Proposed Text Messaging Regulations in Oregon

Ecommerce Innovation Alliance

March 17, 2025

David Carter, President and CEO of the Ecommerce Innovation Alliance (EIA), recently testified before the Oregon House Committee on Commerce and Consumer Protection regarding House Bill 3865. The EIA expressed several concerns about the potential unintended consequences of the bill, which aims to update telemarketing laws to include text messages. …

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