California CPPA Enforcement Sends a Clear Message: Fines Ford Motor Company, PlayOn Sports and Disney for Friction in Privacy Opt-Outs

CPPA Enforcement Sends a Clear Message: Friction in Privacy Opt-Outs Can Trigger Huge Fines

Ecommerce Innovation Alliance

March 13, 2026

California is continuing to raise the bar on privacy compliance and their privacy regulators are making one thing clear: offering consumers the ability to opt out of data collection or sharing is not enough — those rights must be easy to exercise. In recent enforcement actions, the California Privacy Protection Agency (CPPA) fined companies including Ford Motor Company Disney and PlayOn Sports for privacy violations tied to how consumer rights were implemented. …

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