EIA Files Comments over Proposed Changes to the New Jersey Data Protection Act that Could Impact Ecommerce Brands Nationwide
August 4, 2025
The EIA has submitted our comprehensive comments on proposed New Jersey privacy rules. As we highlighted previously, the proposed new privacy regulations, released on June 2, 2025, appear to go "significantly beyond" the existing NJDPA and introduce requirements that diverge substantially from other comprehensive state privacy laws. Our comments emphasize that these proposed rules raise significant concerns for ecommerce brands nationwide, particularly for smaller businesses operating across state lines.…
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Why New Jersey’s New Privacy Rules Should Worry Ecommerce Brands Nationwide
July 25, 2025
EIA is issuing an alert about significant new privacy regulations proposed by New Jersey that could impact ecommerce businesses across the US. On June 2nd the New Jersey Office of Consumer Protection released new proposed privacy and compliance regulations that go significantly beyond the existing New Jersey Data Privacy Act (NJDPA) that is already in effect. These compliance regulations, if adopted, will apply to every business that operates in OR targets New Jersey residents.…
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
May 14, 2026