New Jersey’s “Junk Fees” Initiative Signals Broader Scrutiny of Ecommerce Pricing and Website Practices
July 8, 2026
For ecommerce businesses, the phrase "junk fees" may sound like an issue aimed primarily at airlines, hotels, or ticketing companies. But a recent initiative from the New Jersey Governor Mikie Sherrill and Attorney General Matt Platkin sends a much broader message: state regulators are increasingly focused on how businesses present prices, design online purchasing experiences, and communicate with consumers.…
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EIA Files Comments over Proposed Changes to the New Jersey Data Protection Act that Could Impact Ecommerce Brands Nationwide
August 4, 2025
The EIA has submitted our comprehensive comments on proposed New Jersey privacy rules. As we highlighted previously, the proposed new privacy regulations, released on June 2, 2025, appear to go "significantly beyond" the existing NJDPA and introduce requirements that diverge substantially from other comprehensive state privacy laws. Our comments emphasize that these proposed rules raise significant concerns for ecommerce brands nationwide, particularly for smaller businesses operating across state lines.…
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Why New Jersey’s New Privacy Rules Should Worry Ecommerce Brands Nationwide
July 25, 2025
EIA is issuing an alert about significant new privacy regulations proposed by New Jersey that could impact ecommerce businesses across the US. On June 2nd the New Jersey Office of Consumer Protection released new proposed privacy and compliance regulations that go significantly beyond the existing New Jersey Data Privacy Act (NJDPA) that is already in effect. These compliance regulations, if adopted, will apply to every business that operates in OR targets New Jersey residents.…
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State Legislative Roundup for June 2024
June 28, 2024
As many state legislative sessions for 2024 have reached their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.
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State Legislative Roundup for March 25, 2024
March 25, 2024
As state legislative sessions for 2024 grind on and some reach their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.
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State Legislative Roundup for March 8, 2024
March 8, 2024
Continuing our series of legislative updates, we're back with the latest on bills impacting ecommerce marketing across various states.
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