EIA Files Comments over Proposed Changes to the New Jersey Data Protection Act that Could Impact Ecommerce Brands Nationwide

EIA Files Comments over Proposed Changes to the New Jersey Data Protection Act that Could Impact Ecommerce Brands Nationwide

Ecommerce Innovation Alliance

August 4, 2025

The EIA has submitted our comprehensive comments on proposed New Jersey privacy rules. As we highlighted previously, the proposed new privacy regulations, released on June 2, 2025, appear to go "significantly beyond" the existing NJDPA and introduce requirements that diverge substantially from other comprehensive state privacy laws. Our comments emphasize that these proposed rules raise significant concerns for ecommerce brands nationwide, particularly for smaller businesses operating across state lines.…

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Senate Bill 332, New Jersey Data Protection Act (NJDPA)

Why New Jersey’s New Privacy Rules Should Worry Ecommerce Brands Nationwide

Ecommerce Innovation Alliance

July 25, 2025

EIA is issuing an alert about significant new privacy regulations proposed by New Jersey that could impact ecommerce businesses across the US. On June 2nd the New Jersey Office of Consumer Protection released new proposed privacy and compliance regulations that go significantly beyond the existing New Jersey Data Privacy Act (NJDPA) that is already in effect. These compliance regulations, if adopted, will apply to every business that operates in OR targets New Jersey residents.…

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State Legislative Roundup for June 2024

David Carter

June 28, 2024

As many state legislative sessions for 2024 have reached their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.

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State Legislative Roundup for March 25, 2024

David Carter

March 25, 2024

As state legislative sessions for 2024 grind on and some reach their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.

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State Legislative Roundup for March 8, 2024

David Carter

March 8, 2024

Continuing our series of legislative updates, we're back with the latest on bills impacting ecommerce marketing across various states.

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State Legislative Roundup for Thursday, Feb 22, 2024

David Carter

February 22, 2024

With most state legislative sessions actively underway, we provide the latest installment of our periodic roundup of bills that we are monitoring. 

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