Seventh Circuit Weighs Whether a Text Message Is Really a “Call” Under the TCPA

Ecommerce Innovation Alliance

June 9, 2026

The U.S. Court of Appeals for the Seventh Circuit heard oral arguments in Steidinger v. Blackstone Medical Services as it prepares to weigh in on the critical debate over whether a text message should be treated as a “telephone call” under the TCPA. For ecommerce businesses that rely on SMS marketing, customer engagement texts, and automated messaging tools, the outcome could have major implications for future TCPA litigation and compliance obligations.…

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