Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance

Supreme Court Privacy Case Could Expand Liability for Ecommerce Businesses

Ecommerce Innovation Alliance

February 18, 2026

The U.S. Supreme Court has agreed to hear Salazar v. Paramount Global, a case that could significantly reshape how the Video Privacy Protection Act (VPPA) applies to digital businesses. The Court’s decision could determine how far this 1988 law extends in today’s ecommerce ecosystem. For ecommerce business owners, the outcome could determine whether routine website features like product videos, pixels, and analytics tools carry new litigation risk.…

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