Federal Judge Rejects CIPA Pixel Lawsuit Lacking Evidence of Genuine Privacy Harm
July 9, 2026
For the past several years, ecommerce businesses have faced an onslaught of lawsuits targeting the routine use of website analytics and advertising technologies. Plaintiffs' attorneys have increasingly relied on the California Invasion of Privacy Act (CIPA) to argue that common website tracking tools constitute unlawful surveillance, even when they collect only standard browsing information. Many of these lawsuits have followed a familiar pattern: broad allegations, little evidence of actual harm, and significant pressure on businesses to settle rather than endure expensive litigation.…
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New Jersey’s “Junk Fees” Initiative Signals Broader Scrutiny of Ecommerce Pricing and Website Practices
July 8, 2026
For ecommerce businesses, the phrase "junk fees" may sound like an issue aimed primarily at airlines, hotels, or ticketing companies. But a recent initiative from the New Jersey Governor Mikie Sherrill and Attorney General Matt Platkin sends a much broader message: state regulators are increasingly focused on how businesses present prices, design online purchasing experiences, and communicate with consumers.…
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A Major Step Forward: SB 690 Advances Out of Committee to Curb CIPA Shakedowns
July 6, 2026
We have important news to share in the fight against abusive California Invasion of Privacy Act (CIPA) litigation. On July 1, the California Assembly Committee on Privacy and Consumer Protection heard testimony on Senate Bill 690 (SB 690) and, after adopting a set of amendments authored by the bill's sponsor, voted unanimously to advance it. The amended version was re-referred to the Assembly Committee on Appropriations.…
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NC Senate Fixes a Last-Minute Robocall Amendment to HB 936 That Could Have Banned AI Calls and Texts — Even With Consumer Consent
June 18, 2026
When the North Carolina House sent House Bill 936, “Robocall Solicitation Modifications,” to the Senate last year, it did so unanimously — 110-0. The bill that left the House was a measured update to the state’s telephone solicitation laws, and the House had already worked with EIA and other business groups to adopt an amendment removing the problematic one-to-one consent requirement we wrote about previously. It looked like a clean story.…
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Colorado Governor Vetoes Surveillance Pricing Bill, Preserving Personalized Discounts for Now
June 11, 2026
Colorado’s proposed surveillance pricing bill will not become law this year after Governor Jared Polis vetoed HB 26-1210, a closely watched proposal that would have restricted the use of personal data in individualized pricing and wage-setting decisions. For ecommerce businesses, the veto is an important development—and a significant win for businesses that rely on personalization, loyalty programs, targeted promotions, and other data-driven tools to engage customers and compete online.…
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Layoffs Hit PLG Damages Attorneys, The Firm Is Behind A Recent Surge of Quiet-Hours Litigation
Ecommerce Innovation Alliance
June 23, 2026
The firm behind the new quiet-hours filing campaign we have been tracking has gone through a round of layoffs across both its California and Florida operations according to Faythe Gutierrez, the attorney whose California filings first put the firm on our radar. Ms. Gutierrez confirmed to EIA that she was part of the layoffs.…
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