North Carolina Senate Fixes a Last-Minute Robocall Amendment to HB 936 That Could Have Banned AI Calls and Texts — Even With Consumer Consent

NC Senate Fixes a Last-Minute Robocall Amendment to HB 936 That Could Have Banned AI Calls and Texts — Even With Consumer Consent

Ecommerce Innovation Alliance

June 18, 2026

When the North Carolina House sent House Bill 936, “Robocall Solicitation Modifications,” to the Senate last year, it did so unanimously — 110-0. The bill that left the House was a measured update to the state’s telephone solicitation laws, and the House had already worked with EIA and other business groups to adopt an amendment removing the problematic one-to-one consent requirement we wrote about previously. It looked like a clean story.…

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"King v. Bon Charge" Marks An Opportunity to Fight Back Against Meritless TCPA “Quiet Hours” Litigation

“King v. Bon Charge” Marks An Opportunity to Fight Back Against Meritless TCPA “Quiet Hours” Litigation

Ecommerce Innovation Alliance

May 22, 2026

A federal court has issued a ruling on the ongoing fight over TCPA “quiet hours” litigation — and ecommerce businesses should pay close attention. The decision in King v. Bon Charge challenges a growing wave of lawsuits targeting businesses for allegedly contacting consumers during federally restricted “quiet hours,” even when those consumers voluntarily provided their phone numbers and consented to receive communications.  …

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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood

In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood

Ecommerce Innovation Alliance

May 14, 2026

An update to our earlier reporting, "A New Firm Joins the Quiet Hours Gold Rush." After our earlier piece on Faythe Gutierrez and PLG Damage Attorneys, PLLC ran, we received a tip that our reporting was incomplete: other attorneys at the same firm have been filing a parallel wave of quiet-hours cases in Florida federal court, and our initial search hadn’t surfaced them. The tip checks out. …

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In Depth: A New Firm Joins The Quiet Hours Gold Rush. EIA Examines The Similarities And Differences Between PLG Damages Attorneys And The Hindi Firm’s Approach

In Depth: A New Firm Joins The Quiet Hours Gold Rush

Ecommerce Innovation Alliance

May 7, 2026

The EIA Examines The Similarities And Differences Between PLG Damages Attorneys And The Hindi Firm’s Approach. PLG Damage Attorneys — a Miramar, Florida firm — files dozens of TCPA quiet hours cases in California. For the better part of a year, a single Florida law firm has dominated TCPA “quiet hours” litigation against ecommerce brands. …

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Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance

Supreme Court Privacy Case Could Expand Liability for Ecommerce Businesses

Ecommerce Innovation Alliance

February 18, 2026

The U.S. Supreme Court has agreed to hear Salazar v. Paramount Global, a case that could significantly reshape how the Video Privacy Protection Act (VPPA) applies to digital businesses. The Court’s decision could determine how far this 1988 law extends in today’s ecommerce ecosystem. For ecommerce business owners, the outcome could determine whether routine website features like product videos, pixels, and analytics tools carry new litigation risk.…

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State Attorneys General Target Major Telecom Infrastructure Providers For Delivering Illegal Robocalls

State Attorneys General Target Major Telecom Infrastructure Providers For Delivering Illegal Robocalls

Ecommerce Innovation Alliance

December 8, 2025

On December 3rd, the Anti-Robocall Multistate Litigation Task Force, a bipartisan coalition of 51 Attorneys General, announced the launch of "Phase 2" of Operation Robocall Roundup. Moving beyond the smaller "gateway" providers targeted in previous actions, this new phase focuses on four of the largest voice service providers in the United States: Inteliquent (a Sinch company), Bandwidth Inc., Lumen Technologies, and Peerless Network (an Infobip company).…

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