Federal Judge Rejects CIPA Pixel Lawsuit Lacking Evidence of Genuine Privacy Harm
July 9, 2026
For the past several years, ecommerce businesses have faced an onslaught of lawsuits targeting the routine use of website analytics and advertising technologies. Plaintiffs' attorneys have increasingly relied on the California Invasion of Privacy Act (CIPA) to argue that common website tracking tools constitute unlawful surveillance, even when they collect only standard browsing information. Many of these lawsuits have followed a familiar pattern: broad allegations, little evidence of actual harm, and significant pressure on businesses to settle rather than endure expensive litigation.…
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A Major Step Forward: SB 690 Advances Out of Committee to Curb CIPA Shakedowns
July 6, 2026
We have important news to share in the fight against abusive California Invasion of Privacy Act (CIPA) litigation. On July 1, the California Assembly Committee on Privacy and Consumer Protection heard testimony on Senate Bill 690 (SB 690) and, after adopting a set of amendments authored by the bill's sponsor, voted unanimously to advance it. The amended version was re-referred to the Assembly Committee on Appropriations.…
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California’s New Cybersecurity Audit Mandate: Why Ecommerce Businesses Need to Pay Attention Today
April 16, 2026
If your ecommerce business processes significant volumes of consumer data in California, a new regulation now on the books may soon require you to conduct — and formally certify — an annual cybersecurity audit. The requirement, finalized under the California Consumer Privacy Act (CCPA) and approved by the California Office of Administrative Law in September 2025, took effect on January 1, 2026, and represents one of the most prescriptive cybersecurity accountability measures any U.S. state has imposed to date.…
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Just Days Left: Ecommerce Businesses Should Weigh In on California’s “Frictionless” Opt-Out Rules
March 30, 2026
The California Privacy Protection Agency (CPPA), referred to as “CalPrivacy”, is asking for input—and what comes next could directly impact how your business handles opt-outs and data rights. There are just a few days left for businesses around the U.S. to weigh in on a key California privacy issue that could shape future compliance requirements. Public comments must be submitted to CalPrivacy by April 8, 2026. …
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United Against CIPA Shakedowns: EIA Continues Advocacy in Support of California SB 690
March 20, 2026
At the Ecommerce Innovation Alliance (EIA), we believe that business owners should be able to use standard, modern technology to serve their customers without living in fear of predatory lawsuits. Unfortunately, in California, a 1960s-era privacy law is being twisted into a tool for legal "shakedowns" that target legitimate ecommerce brands. …
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CPPA Enforcement Sends a Clear Message: Friction in Privacy Opt-Outs Can Trigger Huge Fines
March 13, 2026
California is continuing to raise the bar on privacy compliance and their privacy regulators are making one thing clear: offering consumers the ability to opt out of data collection or sharing is not enough — those rights must be easy to exercise. In recent enforcement actions, the California Privacy Protection Agency (CPPA) fined companies including Ford Motor Company Disney and PlayOn Sports for privacy violations tied to how consumer rights were implemented. …
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