Key Ruling in Briskin v. Shopify Signals Evolving Landscape for Ecommerce Innovation
April 25, 2025
The EIA is closely monitoring recent legal developments that shape the future of our dynamic industry. A significant ruling has emerged from the Ninth Circuit Court of Appeals in the case of Brandon Briskin v. Shopify, Inc., offering important insights into the application of personal jurisdiction in the context of online commerce. This landmark decision reverses the district court’s dismissal of a case brought against Shopify for alleged privacy-related torts.…
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Addressing the CIPA Challenge: California SB 690 Would Provide Needed Relief for Ecommerce Businesses
April 24, 2025
The Ecommerce Innovation Alliance (EIA) wants to bring to your attention a critical legislative effort underway in California that directly impacts the future of our small and mid-sized ecommerce members: Senate Bill 690 (SB 690). The EIA is a dedicated advocate for creating a predictable and fair legal environment for the ecommerce industry, and SB 690 is a prime example of our work in action.…
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EIA Sounds Alarm as Oregon House Passes HB 3865, Ignoring Business Concerns and Ushering in Regulatory Chaos
April 11, 2025
Yesterday marked a concerning day for the ecommerce industry as the Oregon House of Representatives passed House Bill 3865. The EIA expresses its profound disappointment at the bill's advancement, especially in light of the substantial and clearly articulated concerns raised by the EIA and numerous businesses regarding its detrimental impact on modern ecommerce practices, particularly text message marketing, a vital tool for engaging with consenting customers.…
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California Privacy Board Poised to Drop Proposal to Regulate Use of AI for Targeted Advertising
April 11, 2025
The California Privacy Protection Agency held a board meeting on April 4, 2025, where a central point of discussion during the occasionally contentious five hour meeting revolved around the proposed regulations concerning the use of AI, referred to as automated decision-making technology (ADMT), in the context of targeted advertising. As advocates for a thriving ecommerce ecosystem and the responsible use of technology, the EIA has closely monitored these developments. …
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EIA Testifies About Concerns Over Proposed Text Messaging Regulations in Oregon
March 17, 2025
David Carter, President and CEO of the Ecommerce Innovation Alliance (EIA), recently testified before the Oregon House Committee on Commerce and Consumer Protection regarding House Bill 3865. The EIA expressed several concerns about the potential unintended consequences of the bill, which aims to update telemarketing laws to include text messages. …
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EIA Secures Major Victory In Virginia to Protect E-commerce Businesses from Frivolous Lawsuits
February 13, 2025
The Ecommerce Innovation Alliance (EIA) applauds today’s passage of Virginia Senate Bill 1339 by the Virginia House of Delegates. EIA spearheaded the effort to amend the Virginia Telephone Privacy Protection Act (VTPPA) by drafting and successfully advocating for the passage of SB 1339. This bill addresses critical loopholes and ambiguities in the VTPPA, which had led to a recent surge in frivolous lawsuits against e-commerce businesses across the country.…
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
May 14, 2026