FTC Click-to-Cancel Rule

Eighth Circuit Strikes Down FTC’s “Click-to-Cancel” Rule

Ecommerce Innovation Alliance

July 28, 2025

A recent decision by an Eighth Circuit panel has vacated the FTC's planned "click-to-cancel" rule. This determination will have a direct impact on consumer protection regulations relevant to the ecommerce industry. The FTC's proposed rule would have mandated that companies allow customers to cancel their subscriptions with a single click. While often framed as a consumer protection measure, such broad mandates can introduce significant operational complexities and costs for legitimate businesses without effectively addressing core issues.…

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Senate Bill 332, New Jersey Data Protection Act (NJDPA)

Why New Jersey’s New Privacy Rules Should Worry Ecommerce Brands Nationwide

Ecommerce Innovation Alliance

July 25, 2025

EIA is issuing an alert about significant new privacy regulations proposed by New Jersey that could impact ecommerce businesses across the US. On June 2nd the New Jersey Office of Consumer Protection released new proposed privacy and compliance regulations that go significantly beyond the existing New Jersey Data Privacy Act (NJDPA) that is already in effect. These compliance regulations, if adopted, will apply to every business that operates in OR targets New Jersey residents.…

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EIA Engages Michigan Legislators on SB 351 - A Flawed Mini-TCPA Bill

EIA Engages Michigan Legislators on SB 351 – A Flawed Mini-TCPA Bill

Ecommerce Innovation Alliance

June 30, 2025

The EIA was in Lansing. Michigan last week, engaging with various members of the Michigan legislature to discuss Senate Bill 351. This bill, which aims to regulate telephone solicitation sales and related conduct, is virtually identical to Senate Bill 1037, a similar "mini-TCPA" introduced last term that ultimately failed to advance. EIA has significant concerns that SB 351 could lead to a surge in litigation against legitimate businesses operating in Michigan and nationwide, rather than effectively targeting the actual bad actors behind scam calls and texts.…

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EIA Urges Oregon Governor Kotek to Veto HB 3865 - Photo of Veto document

EIA Urges Oregon Governor Kotek to Veto HB 3865

Ecommerce Innovation Alliance

June 30, 2025

The EIA is disappointed to announce that the Oregon Legislature has passed HB 3865, and we are now urgently calling on Governor Tina Kotek to veto this problematic legislation. While we fully support the goal of protecting Oregonians from unwanted communications, HB 3865, as passed, contains provisions that will have significant, unintended consequences for legitimate small and mid-size businesses, political campaigns, and Oregon citizens alike, and presents a clear violation of First Amendment free speech protections.…

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Image of Supreme Court building and McLaughlin v. McKesson ruling

Supreme Court’s Landmark Decision in McLaughlin v. McKesson Ushers in a New Era for TCPA Litigation

Ecommerce Innovation Alliance

June 23, 2025

On June 20, 2025, the Supreme Court handed down its decision in McLaughlin Chiropractic Associates, Inc. v. McKesson Corporation, a ruling that fundamentally redefines the interpretive authority of district courts in civil enforcement proceedings under the Telephone Consumer Protection Act (TCPA). …

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HB 3865 Moves Forward in Oregon: Significant Disagreement Over Consumer Consent and DNC List Remain

HB 3865 Moves Forward in Oregon: Significant Disagreement Over Consumer Consent Remains

Ecommerce Innovation Alliance

June 17, 2025

Yesterday marked another pivotal, yet deeply concerning, day in Oregon for e-commerce and other businesses nationwide as the Oregon Senate Rules Committee voted to advance House Bill 3865 towards a final passage. The vote was closely divided, reflecting the ongoing debate and significant concerns surrounding this legislation's impact on legitimate businesses.…

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