BREAKING NEWS: FCC’s 1:1 Consent Rule Overturned
January 24, 2025
In a landmark decision, the United States Court of Appeals for the Eleventh Circuit has struck down key components of the Federal Communications Commission's (FCC) 2023 Order, including the controversial "one-to-one consent" rule governing robocalls and robotexts. The court found that the FCC overstepped its statutory authority by redefining "prior express consent" in a manner inconsistent with the language and intent of the Telephone Consumer Protection Act (TCPA).…
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Trade Policy Upheaval: What E-commerce Businesses Need to Know Now!
January 23, 2025
The e-commerce landscape is constantly evolving, and recent shifts in global trade policies are adding a whole new layer of complexity. To help our members navigate these changes, the Ecommerce Innovation Alliance’s President & CEO, David Carter, partnered with founding member, Postscript, to host a webinar featuring Ned Steiner, Senior Director of International Trade at Sandler Travis & Rosenberg.…
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11th Circuit Hears Oral Arguments on FCC’s “1:1 Consent” Rule
December 18, 2024
The 11th Circuit Court of Appeals heard oral arguments today in a case brought by the Insurance Marketing Coalition (IMC) against the Federal Communications Commission (FCC) regarding the FCC's new 1:1 consent rules under the Telephone Consumer Protection Act (TCPA), which are currently set to become effective on January 27, 2024. The arguments focused on the FCC's rule requiring consumers to give consent to receive marketing robocalls on a one-to-one basis, for each individual company, and that this consent must be logically and topically related to the website where the consent was given.
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FCC’s 1:1 Consent Rule Takes Effect January 27, 2025
November 22, 2024
In December 2023, the Federal Communications Commission (“FCC”) voted to adopt a new “one-to-one” consent requirement for telemarketing texts and autodialed phone calls. While the goal of this change is "to protect consumers from unwanted and illegal text messages and calls", the Order may impact ecommerce brands that collaborate with other companies for joint list growth initiatives, including joint giveaways or contests. This new regulation takes effect on January 27, 2025.
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EIA Leads Opposition to FCC’s AI-Generated Text Messaging Proposal
November 19, 2024
The Ecommerce Innovation Alliance (EIA) has been a vocal critic of the Federal Communications Commission's (FCC) proposed rulemaking concerning "AI-generated calls," which would impose new consent requirements for ecommerce companies using AI to improve the text messages they send to their subscribers. In its Reply Comments, filed with the FCC last week, EIA reiterated its stance, arguing that the proposed definition is overly broad, lacks a legal basis for regulating text message marketing, and risks stifling innovation within the ecommerce industry.
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EIA Engages with FCC on Key Issues Regarding AI
Ecommerce Innovation Alliance
December 17, 2024
EIA is committed to fostering a regulatory environment that encourages innovation and growth within the ecommerce sector. As part of this commitment, the EIA recently participated in two meetings with the FCC to discuss proposed rules that would require ecommerce companies to potentially gain new consent from existing subscribers to continue to use AI tools to send marketing SMS and or use AI-generated voices.
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