EIA Files Comments with FCC to Protect Ecommerce SMS Strategies and Use of AI Tools

Ecommerce Innovation Alliance

October 10, 2024

The Ecommerce Innovation Alliance (EIA) filed comments with the Federal Communications Commission (FCC) in response to the agency’s recent Notice of Proposed Rulemaking (NPRM) regarding the use of Artificial Intelligence (AI) in text message marketing. This critical filing underscores EIA’s commitment to safeguarding the value that ecommerce businesses have built in their SMS marketing lists and defending their ability to use cutting-edge AI tools to drive personalization at scale.

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FCC Chair Acknowledges Limits of the FCC’s Authority Over SMS

Ecommerce Innovation Alliance

July 29, 2024

In a recent letter to Congress, FCC Chairwoman Jessica Rosenworcel acknowledged the Commission’s limited authority over text messages and called on Congress to amend the TCPA. In light of the Supreme Court’s decision in Loper Bright, invalidating Chevron deference, this acknowledgment could impact the Commission’s ability to adopt new regulations without Congressional action.

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FCC Chairwoman Seeks to Regulate E-commerce Use of AI

Ecommerce Innovation Alliance

July 22, 2024

Last week, Federal Communications Commission (FCC) Chairwoman Jessica Rosenworcel released a draft of a Notice of Proposed Rulemaking (NPRM). If adopted, this NPRM would initiate a formal rulemaking process that could lead to regulations concerning the use of AI by marketers in automated calls and text messages.

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Republican Leaders Call on FCC to Address End of Chevron Deference

David Carter

July 21, 2024

The Republican Chairs of the House Committee on Energy and Commerce and House Committee on Oversight and Accountability recently sent a letter to FCC Chairwoman Jessica Rosenworcel highlighting the Supreme Court’s decision overturning the doctrine of Chevron deference, a principle that has guided judicial review of administrative agency interpretations for nearly four decades. The Republican Committee Chairs call on the FCC to identify actions that may be impacted by the Supreme Court’s recent decision.

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FCC Clarifies that Marketing Texts are Subject to Do-Not-Call Regs:  The Practical Implications

David Carter

March 25, 2024

The FCC's new ruling clarifies that marketing text messages fall under Do-Not-Call regulations. While some companies already comply, others must now obtain prior written consent or face stricter scrubbing requirements.

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EcMA Seeks Balance in FCC Regulations

David Carter

March 18, 2024

The Ecommerce Marketers Alliance has submitted comments to the FCC in response to a proposed rulemaking on how to combat illegal robocalls and…

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