FCC Clarifies that Marketing Texts are Subject to Do-Not-Call Regs: The Practical Implications
March 25, 2024
The FCC's new ruling clarifies that marketing text messages fall under Do-Not-Call regulations. While some companies already comply, others must now obtain prior written consent or face stricter scrubbing requirements.
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EcMA Seeks Balance in FCC Regulations
March 18, 2024
The Ecommerce Marketers Alliance has submitted comments to the FCC in response to a proposed rulemaking on how to combat illegal robocalls and…
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EcMA Applauds West Virginia Senate Judiciary Committee’s Decision Not to Adopt Flawed Mini-TCPA
March 15, 2024
The EcMA celebrates West Virginia senators rejecting House Bill 5251 and Senate Bill 500, a flawed mini-TCPA that could have led to a flood of frivolous litigation in The Mountain State.
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Washington State Adopts Legislation to Create New AI Task Force
March 11, 2024
Washington State is taking a proactive approach to navigating the evolving world of AI by establishing an Artificial Intelligence Task Force. This 19-member committee, supported by the Attorney General's Office, will delve into key areas like public policy implications, high-risk applications, and potential civil liberty concerns related to AI use.
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State Legislative Roundup for March 8, 2024
March 8, 2024
Continuing our series of legislative updates, we're back with the latest on bills impacting ecommerce marketing across various states.
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FCC Adopts New TCPA Rules Expanding Consumer Consent Revocation Mandates
February 29, 2024
The FCC has adopted a Report and Order imposing a number of new TCPA caller and sender compliance obligations in connection with consumer revocation requests, which are applicable to calls and text messages that otherwise require consent under the TCPA and the FCC’s rules. The new rules apply to various categories of calls and text messages to mobile numbers as well as to an array of calls to residential lines for which consent is required.
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NYC’s ‘Click to Cancel’ Rule Signals a New Era of Subscription Regulation
April 17, 2026