EIA Files Comments with FCC to Protect Ecommerce SMS Strategies and Use of AI Tools
October 10, 2024
The Ecommerce Innovation Alliance (EIA) filed comments with the Federal Communications Commission (FCC) in response to the agency’s recent Notice of Proposed Rulemaking (NPRM) regarding the use of Artificial Intelligence (AI) in text message marketing. This critical filing underscores EIA’s commitment to safeguarding the value that ecommerce businesses have built in their SMS marketing lists and defending their ability to use cutting-edge AI tools to drive personalization at scale.
… READ FULL POSTPost categories
- Industry News (11)
- Legal Update (28)
- Legislative Update (99)
- Organization News (6)
- Regulatory Update (77)
REcent Posts
Popular Tags
California Consumer Privacy Act (22) California Privacy Protection Agency (22) CCPA (21) CPPA (22) Ecommerce Innovation Alliance (151) EIA (150) FCC (78) Federal Communications Commission (61) mini-TCPA (27) quiet hours (31) robocalls (33) scam phone calls (26) shakedown litigation (30) SMS (39) sms marketing (67) spam calls (32) spam phone calls (22) TCPA (77) TCPA lawsuits (24) telemarketing laws (24) Telephone Consumer Protection Act (59) text messages (43) text messaging (35) text messaging laws (24) tracking technologies (27)
EIA Engages with FCC on Key Issues Regarding AI
Ecommerce Innovation Alliance
December 17, 2024
EIA is committed to fostering a regulatory environment that encourages innovation and growth within the ecommerce sector. As part of this commitment, the EIA recently participated in two meetings with the FCC to discuss proposed rules that would require ecommerce companies to potentially gain new consent from existing subscribers to continue to use AI tools to send marketing SMS and or use AI-generated voices.
… READ FULL POST