EIA Leads Opposition to FCC’s AI-Generated Text Messaging Proposal
November 19, 2024
The Ecommerce Innovation Alliance (EIA) has been a vocal critic of the Federal Communications Commission's (FCC) proposed rulemaking concerning "AI-generated calls," which would impose new consent requirements for ecommerce companies using AI to improve the text messages they send to their subscribers. In its Reply Comments, filed with the FCC last week, EIA reiterated its stance, arguing that the proposed definition is overly broad, lacks a legal basis for regulating text message marketing, and risks stifling innovation within the ecommerce industry.
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EIA Files Comments with FCC to Protect Ecommerce SMS Strategies and Use of AI Tools
October 10, 2024
The Ecommerce Innovation Alliance (EIA) filed comments with the Federal Communications Commission (FCC) in response to the agency’s recent Notice of Proposed Rulemaking (NPRM) regarding the use of Artificial Intelligence (AI) in text message marketing. This critical filing underscores EIA’s commitment to safeguarding the value that ecommerce businesses have built in their SMS marketing lists and defending their ability to use cutting-edge AI tools to drive personalization at scale.
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FCC Chairwoman Seeks to Regulate E-commerce Use of AI
July 22, 2024
Last week, Federal Communications Commission (FCC) Chairwoman Jessica Rosenworcel released a draft of a Notice of Proposed Rulemaking (NPRM). If adopted, this NPRM would initiate a formal rulemaking process that could lead to regulations concerning the use of AI by marketers in automated calls and text messages.
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State Legislative Roundup for June 2024
June 28, 2024
As many state legislative sessions for 2024 have reached their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.
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State Legislative Roundup for March 25, 2024
March 25, 2024
As state legislative sessions for 2024 grind on and some reach their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.
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EIA Engages with FCC on Key Issues Regarding AI
Ecommerce Innovation Alliance
December 17, 2024
EIA is committed to fostering a regulatory environment that encourages innovation and growth within the ecommerce sector. As part of this commitment, the EIA recently participated in two meetings with the FCC to discuss proposed rules that would require ecommerce companies to potentially gain new consent from existing subscribers to continue to use AI tools to send marketing SMS and or use AI-generated voices.
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