Federal or State AI Regulation Framework? Federal Policy Could Define the Future of Artificial Intelligence Compliance for Ecommerce

One AI Framework or Fifty? Why Federal Policy Could Define the Future of Artificial Intelligence Compliance for Ecommerce

Ecommerce Innovation Alliance

March 24, 2026

Artificial intelligence (AI) is already deeply embedded across e-commerce operations from personalization and product recommendations to marketing, customer service, and fraud prevention. Over the past week, federal policymakers took two steps that could signal a shift in how the United States is approaching artificial intelligence (AI) regulation. But while momentum is clearly building, the path forward remains far from settled.…

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State-by-State AI Laws and Americans for Responsible Innovation (ARI) Request to White House

The AI Patchwork Problem: How State-by-State AI Laws Could Complicate Ecommerce

Ecommerce Innovation Alliance

March 9, 2026

Artificial intelligence is quickly becoming a core technology for e-commerce. From customer service chatbots and marketing automation to fraud detection and inventory forecasting, AI tools are now embedded in many of the systems online businesses rely on to compete and grow. But as AI adoption accelerates, policymakers are facing a key question: who should regulate it?…

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The AI Accountability Act

The AI Accountability Act: Federal Data Misuse Lawsuits and the End of Predispute Arbitration Agreements?

Ecommerce Innovation Alliance

July 29, 2025

The AI Accountability and Personal Data Protection Act (Bill No. S.2367) was introduced on Monday, July 21st by U.S. Senators Josh Hawley (R-Mo.) and Richard Blumenthal (D-Conn.). Released in tandem with President Trump’s “America’s AI Action Plan”, this bipartisan bill purportedly aims to establish guardrails for the AI industry while protecting consumer data rights and creators' intellectual property, but the EIA has serious concerns about the proposed legislation and its potential to lead to increased opportunistic “shakedown” style litigation. …

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America’s AI Action Plan image

Cutting Red Tape, Powering Growth: How Trump’s ‘America’s AI Action Plan’ Could Impact the Future of Ecommerce

Ecommerce Innovation Alliance

July 24, 2025

Unveiled by the White House on July 23rd, President Trump's new "America's AI Action Plan," is a comprehensive roadmap designed to solidify U.S. leadership in artificial intelligence. This plan, crafted to promote technological advancement, economic competitiveness, and national security, outlines over 90 federal policy actions across three core pillars: Accelerating AI Innovation, Building American AI Infrastructure, and Leading in International AI Diplomacy and Security.…

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Federal Budget Bill Would Prevent Patchwork of State Artificial Intelligence AI Laws for 10 Years

Federal Budget Bill Would Prevent Patchwork of State AI Laws for 10 Years

Ecommerce Innovation Alliance

May 14, 2025

Yesterday, the House Energy and Commerce Committee advanced a draft budget bill containing a provision that warrants significant attention from the entire e-commerce community: Section 43201. This section proposes a 10-year moratorium on state or local government regulation of artificial intelligence models, systems, or automated decision systems. The EIA sees this provision as a crucial step toward fostering a consistent and predictable regulatory environment necessary for AI innovation to flourish.…

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California CPPA board meeting on AI privacy

California Privacy Board Poised to Drop Proposal to Regulate Use of AI for Targeted Advertising

Ecommerce Innovation Alliance

April 11, 2025

The California Privacy Protection Agency held a board meeting on April 4, 2025, where a central point of discussion during the occasionally contentious five hour meeting revolved around the proposed regulations concerning the use of AI, referred to as automated decision-making technology (ADMT), in the context of targeted advertising. As advocates for a thriving ecommerce ecosystem and the responsible use of technology, the EIA has closely monitored these developments. …

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