EIA Expands Board of Directors with Ten New Members as Industry Steps Up Collective Fight on Policy

EIA Expands Board of Directors with Ten New Members as Industry Steps Up Collective Fight on Policy

Ecommerce Innovation Alliance

October 15, 2026

Leaders from Klaviyo, Steve Madden, The Wonderful Company, LendingTree, Kitsch, Bombas and more join as EIA builds on a string of legislative, regulatory and legal wins. They will serve on an established board alongside founding members from Postscript, Ridge Wallet and Tushy. The expansion reflects how much EIA has accomplished since it was formed in 2023. It also reflects a shared view across the industry that individual brands cannot keep up with this policy environment alone. Ecommerce companies need an organized, collective voice. …

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