United Against CIPA Shakedowns: EIA Continues Advocacy in Support of California SB 690
March 20, 2026
At the Ecommerce Innovation Alliance (EIA), we believe that business owners should be able to use standard, modern technology to serve their customers without living in fear of predatory lawsuits. Unfortunately, in California, a 1960s-era privacy law is being twisted into a tool for legal "shakedowns" that target legitimate ecommerce brands. …
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California SB 690 Passes Senate with Strong Bipartisan Support
June 4, 2025
We're pleased to report a significant development regarding California SB 690, a bill addressing the surge of lawsuits impacting online businesses under the California Invasion of Privacy Act (CIPA). On June 3, 2025, California Senate Bill 690, authored by Senator Caballero, successfully passed the Senate Floor with an overwhelming 35-0 vote. This crucial step moves the bill, which EIA has supported, forward in the legislative process.…
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California SB 690 Advances Following Senate Public Safety Committee Hearing – EIA Continues Advocacy for Ecommerce Businesses
April 30, 2025
We are pleased to report that California SB 690 received a favorable unanimous vote during a California Senate Public Safety Committee hearing held on April 29th. The hearing represented a vital step in advancing SB 690. The EIA was present, represented by a member company, voicing strong support for the bill. The committee heard testimony from both supporters and opponents, underscoring the significance and complexity of this issue for California businesses and consumers.…
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Addressing the CIPA Challenge: California SB 690 Would Provide Needed Relief for Ecommerce Businesses
April 24, 2025
The Ecommerce Innovation Alliance (EIA) wants to bring to your attention a critical legislative effort underway in California that directly impacts the future of our small and mid-sized ecommerce members: Senate Bill 690 (SB 690). The EIA is a dedicated advocate for creating a predictable and fair legal environment for the ecommerce industry, and SB 690 is a prime example of our work in action.…
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The FCC Just Proposed New Rules About Offshore Call Centers and Robocall Crackdowns — But Most of It Isn’t About You (Yet)
March 31, 2026