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CA Governor Newsom Signs California AB 566 California Opt Me Out Act mandating universal browser opt-out preference signals

CA Governor Newsom Signs the California Opt Me Out Act: Mandating Universal Browser Opt-Outs

Ecommerce Innovation Alliance

November 5, 2025

California Governor Gavin Newsom signed the California Opt Me Out Act (AB 566)  into law on October 8, 2025. As we previously reported, the Opt Me Out Act is a first-in-the-nation law requiring web browsers to include a built-in opt-out preference signal that lets consumers automatically tell websites not to sell or share their personal data.…

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California AB 566 California Opt Me Out Act and universal browser opt-out preference signals

California’s AB 566: What Ecommerce Businesses Need to Know About Universal Opt-Out Signals

Ecommerce Innovation Alliance

September 18, 2025

California AB 566, known as the "California Opt Me Out Act," has recently cleared the state Legislature and is poised for Governor Newsom’s signature. This bill, if signed into law, will require internet browsers to integrate a consumer-configurable opt-out signal, fundamentally changing the landscape of data sharing and consumer privacy for businesses operating online. This signal will communicate a consumer's choice to opt out of the sale and sharing of their personal information to businesses they interact with through the browser.…

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