California’s AB 566: What Ecommerce Businesses Need to Know About Universal Opt-Out Signals
September 18, 2025
California AB 566, known as the "California Opt Me Out Act," has recently cleared the state Legislature and is poised for Governor Newsom’s signature. This bill, if signed into law, will require internet browsers to integrate a consumer-configurable opt-out signal, fundamentally changing the landscape of data sharing and consumer privacy for businesses operating online. This signal will communicate a consumer's choice to opt out of the sale and sharing of their personal information to businesses they interact with through the browser.…
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Multi-State Privacy Sweep Targets Ecommerce Brands on Global Privacy Control Compliance
September 17, 2025
Last week, California Attorney General Rob Bonta, alongside the California Privacy Protection Agency (CPPA) and the Attorneys General of Colorado and Connecticut, announced a joint investigative sweep focused on enforcing consumers' right to opt out of the sale and sharing of their personal information. This joint investigative sweep targets businesses that may be failing to honor consumer requests to opt out of the sale of personal information. A central focus of this initiative is compliance with the Global Privacy Control (GPC).…
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California SB 690 Passes Senate with Strong Bipartisan Support
June 4, 2025
We're pleased to report a significant development regarding California SB 690, a bill addressing the surge of lawsuits impacting online businesses under the California Invasion of Privacy Act (CIPA). On June 3, 2025, California Senate Bill 690, authored by Senator Caballero, successfully passed the Senate Floor with an overwhelming 35-0 vote. This crucial step moves the bill, which EIA has supported, forward in the legislative process.…
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California SB 690 Advances Following Senate Public Safety Committee Hearing – EIA Continues Advocacy for Ecommerce Businesses
April 30, 2025
We are pleased to report that California SB 690 received a favorable unanimous vote during a California Senate Public Safety Committee hearing held on April 29th. The hearing represented a vital step in advancing SB 690. The EIA was present, represented by a member company, voicing strong support for the bill. The committee heard testimony from both supporters and opponents, underscoring the significance and complexity of this issue for California businesses and consumers.…
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Addressing the CIPA Challenge: California SB 690 Would Provide Needed Relief for Ecommerce Businesses
April 24, 2025
The Ecommerce Innovation Alliance (EIA) wants to bring to your attention a critical legislative effort underway in California that directly impacts the future of our small and mid-sized ecommerce members: Senate Bill 690 (SB 690). The EIA is a dedicated advocate for creating a predictable and fair legal environment for the ecommerce industry, and SB 690 is a prime example of our work in action.…
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California Privacy Board Poised to Drop Proposal to Regulate Use of AI for Targeted Advertising
April 11, 2025
The California Privacy Protection Agency held a board meeting on April 4, 2025, where a central point of discussion during the occasionally contentious five hour meeting revolved around the proposed regulations concerning the use of AI, referred to as automated decision-making technology (ADMT), in the context of targeted advertising. As advocates for a thriving ecommerce ecosystem and the responsible use of technology, the EIA has closely monitored these developments. …
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The FCC Just Proposed New Rules About Offshore Call Centers and Robocall Crackdowns — But Most of It Isn’t About You (Yet)
March 31, 2026