Washington’s CEMA Reform Signed Into Law: But Litigation Risk Isn’t Going Away
March 25, 2026
Washington State has officially enacted long-awaited reforms to its Commercial Electronic Mail Act (CEMA), marking a significant milestone for ecommerce businesses navigating increasing legal risk tied to email marketing practices. Earlier this week, HB 2274 was signed into law by Washington State Governor Bob Ferguson, finalizing a legislative effort aimed at stabilizing how CEMA is applied in today’s digital economy. …
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Washington State Passes CEMA Stabilization Bill as Broader Reform Awaits Future Session
March 11, 2026
Washington State lawmakers have taken an important step toward addressing a growing legal threat to ecommerce businesses and brands. HB 2274 is legislation aimed at stabilizing Washington’s Commercial Electronic Mail Act (CEMA) passed the Washington State Senate on March 6th with strong bipartisan support in a 43–5 vote. The bill now heads to Governor Bob Ferguson for signature.…
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A Setback in Washington: Why the Ulta Beauty CEMA Ruling Threatens Every Ecommerce Brand
March 6, 2026
At the EIA, we have long warned that outdated laws, when weaponized by predatory litigation, pose a fundamental threat to the digital economy. Our advocacy has focused on Washington State’s Commercial Electronic Mail Act (CEMA) -a 1990s-era "anti-spam" law that has increasingly become a playground for class-action attorneys. A recent development in the U.S. District Court for the Eastern District of Washington in the case of Shahpur v. Ulta Salon, Cosmetics & Fragrance, Inc. has brought this issue to a boiling point. …
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
May 14, 2026