Texas AG Warns Businesses About CIPA Demand Letters
October 5, 2026
The EIA has spent the past two years tracking the growing wave of litigation under the CIPA and fighting to curb this abuse, particularly claims targeting the routine website technologies ecommerce businesses use every day. Now, the issue is drawing attention well beyond California. On September 17, Texas Attorney General Ken Paxton issued a consumer alert warning Texas businesses and nonprofit organizations about a recent surge in demand letters alleging CIPA violations based on common website tools such as cookies, pixels, analytics platforms and search bars.…
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Governor Newsom Signs SB 690: Real Relief for Small Businesses Targeted by Abusive CIPA Lawsuits
October 1, 2026
Governor Gavin Newsom has now signed Senate Bill 690 into law. It's the first meaningful reform of the California Invasion of Privacy Act (CIPA) in decades, and a major win for the online businesses that have been hit with a wave of shakedown lawsuits and demand letters. When SB 690 cleared the Legislature in August, we said small businesses were one step closer to relief. Relief against abusive pen register and trap-and-trace claims is now the law of the land.…
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California Closes a CCPA Deletion Gap: SB 923 Reaches Third-Party Data
September 30, 2026
California is expanding one of the California Consumer Privacy Act’s core consumer rights. Gov Newsom has signed SBl 923, the Expanding Privacy Rights Act, which broadens the CCPA’s right to delete so that it generally applies to personal information a business has collected from or about a consumer — regardless of where that information originated. The new requirements take effect January 1, 2027. For ecommerce businesses, that could mean taking a closer look at customer information obtained through data enrichment, advertising and marketing partners, third-party data providers, and other outside sources.…
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SB 690 Passes the Legislature: Small Businesses One Step Closer to Relief from Abusive CIPA Lawsuits
August 29, 2026
August 28, both houses of the California Legislature passed Senate Bill 690, sending the first meaningful CIPA reform in decades to Governor Gavin Newsom's desk. The Assembly took up the bill on the floor and the Senate concurred in the Assembly's amendments the same day, clearing the final legislative hurdles with just days left before the Legislature adjourns on August 31.…
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California Steps Up Data Broker Enforcement Under the CCPA and Delete Act
August 25, 2026
California privacy regulators are sending an increasingly clear message to businesses across the digital advertising and ecommerce ecosystem: data broker compliance is becoming an active enforcement priority. In August, the California Privacy Protection Agency (CalPrivacy) announced two data broker enforcement actions in less than a week. One marked the Agency’s first action against a data broker under both the California Consumer Privacy Act and the Delete Act.…
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US Senator Wyden Calls for Coordinated State Enforcement of Global Privacy Control Signals
August 20, 2026
As more states give consumers the ability to automatically opt out of certain uses of their personal information, Senator Ron Wyden (D-Ore.) is urging state regulators to take a more coordinated approach to enforcing those rights. In an August 3rd letter to attorneys general and privacy regulators in 11 states, Senator Wyden called for clearer guidance and collective enforcement around Global Privacy Control, a technology that allows consumers to communicate an opt-out preference automatically through their browser rather than submitting individual requests to every website they visit.…
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