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Home » Commercial Electronic Mail Act
Washington State HB 2274 CEMA Email Marketing Reform Signed Into Law By Governor Bob Ferguson

Washington’s CEMA Reform Signed Into Law: But Litigation Risk Isn’t Going Away

Ecommerce Innovation Alliance

March 25, 2026

Washington State has officially enacted long-awaited reforms to its Commercial Electronic Mail Act (CEMA), marking a significant milestone for ecommerce businesses navigating increasing legal risk tied to email marketing practices. Earlier this week, HB 2274 was signed into law by Washington State Governor Bob Ferguson, finalizing a legislative effort aimed at stabilizing how CEMA is applied in today’s digital economy. …

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Washington State Passes HB 2274 CEMA Email Marketing Subject Line Stabilization Bill

Washington State Passes CEMA Stabilization Bill as Broader Reform Awaits Future Session

Ecommerce Innovation Alliance

March 11, 2026

Washington State lawmakers have taken an important step toward addressing a growing legal threat to ecommerce businesses and brands. HB 2274 is legislation aimed at stabilizing Washington’s Commercial Electronic Mail Act (CEMA) passed the Washington State Senate on March 6th with strong bipartisan support in a 43–5 vote. The bill now heads to Governor Bob Ferguson for signature.…

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