US Senator Wyden Calls for Coordinated State Enforcement of Global Privacy Control Signals

Ecommerce Innovation Alliance

August 20, 2026

As more states give consumers the ability to automatically opt out of certain uses of their personal information, Senator Ron Wyden (D-Ore.) is urging state regulators to take a more coordinated approach to enforcing those rights. In an August 3rd letter to attorneys general and privacy regulators in 11 states, Senator Wyden called for clearer guidance and collective enforcement around Global Privacy Control, a technology that allows consumers to communicate an opt-out preference automatically through their browser rather than submitting individual requests to every website they visit.…

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