California’s DROP Tool Is Now Live and It Changes the Data Landscape

California Closes a CCPA Deletion Gap: SB 923 Reaches Third-Party Data

Ecommerce Innovation Alliance

September 30, 2026

California is expanding one of the California Consumer Privacy Act’s core consumer rights. Gov Newsom has signed SBl 923, the Expanding Privacy Rights Act, which broadens the CCPA’s right to delete so that it generally applies to personal information a business has collected from or about a consumer — regardless of where that information originated. The new requirements take effect January 1, 2027. For ecommerce businesses, that could mean taking a closer look at customer information obtained through data enrichment, advertising and marketing partners, third-party data providers, and other outside sources.…

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California’s DROP Tool Is Now Live and It Changes the Data Landscape

California Steps Up Data Broker Enforcement Under the CCPA and Delete Act

Ecommerce Innovation Alliance

August 25, 2026

California privacy regulators are sending an increasingly clear message to businesses across the digital advertising and ecommerce ecosystem: data broker compliance is becoming an active enforcement priority. In August, the California Privacy Protection Agency (CalPrivacy) announced two data broker enforcement actions in less than a week. One marked the Agency’s first action against a data broker under both the California Consumer Privacy Act and the Delete Act.…

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