California’s DROP Tool Is Now Live and It Changes the Data Landscape

California Closes a CCPA Deletion Gap: SB 923 Reaches Third-Party Data

Ecommerce Innovation Alliance

September 30, 2026

California is expanding one of the California Consumer Privacy Act’s core consumer rights. Gov Newsom has signed SBl 923, the Expanding Privacy Rights Act, which broadens the CCPA’s right to delete so that it generally applies to personal information a business has collected from or about a consumer — regardless of where that information originated. The new requirements take effect January 1, 2027. For ecommerce businesses, that could mean taking a closer look at customer information obtained through data enrichment, advertising and marketing partners, third-party data providers, and other outside sources.…

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California’s DROP Tool Is Now Live and It Changes the Data Landscape

California Steps Up Data Broker Enforcement Under the CCPA and Delete Act

Ecommerce Innovation Alliance

August 25, 2026

California privacy regulators are sending an increasingly clear message to businesses across the digital advertising and ecommerce ecosystem: data broker compliance is becoming an active enforcement priority. In August, the California Privacy Protection Agency (CalPrivacy) announced two data broker enforcement actions in less than a week. One marked the Agency’s first action against a data broker under both the California Consumer Privacy Act and the Delete Act.…

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California Consumer Privacy Act (CCPA) cybersecurity audit and risk assessment requirements in effect and Ecommerce Businesses Need to Pay Attention Today

California’s New Cybersecurity Audit Mandate: Why Ecommerce Businesses Need to Pay Attention Today

Ecommerce Innovation Alliance

April 16, 2026

If your ecommerce business processes significant volumes of consumer data in California, a new regulation now on the books may soon require you to conduct — and formally certify — an annual cybersecurity audit. The requirement, finalized under the California Consumer Privacy Act (CCPA) and approved by the California Office of Administrative Law in September 2025, took effect on January 1, 2026, and represents one of the most prescriptive cybersecurity accountability measures any U.S. state has imposed to date.…

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California CPPA Enforcement Sends a Clear Message: Fines Ford Motor Company, PlayOn Sports and Disney for Friction in Privacy Opt-Outs

CPPA Enforcement Sends a Clear Message: Friction in Privacy Opt-Outs Can Trigger Huge Fines

Ecommerce Innovation Alliance

March 13, 2026

California is continuing to raise the bar on privacy compliance and their privacy regulators are making one thing clear: offering consumers the ability to opt out of data collection or sharing is not enough — those rights must be easy to exercise. In recent enforcement actions, the California Privacy Protection Agency (CPPA) fined companies including Ford Motor Company Disney and PlayOn Sports for privacy violations tied to how consumer rights were implemented. …

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California’s DROP Tool Is Now Live and It Changes the Data Landscape

California’s DROP Tool Is Now Live and It Changes the Data Landscape

Ecommerce Innovation Alliance

February 23, 2026

California has launched a first-in-the-nation centralized data deletion privacy tool called the Delete Request and Opt-Out Platform(DROP). Developed by the California Privacy Protection Agency (CPPA), it is an online platform that allows Californians to submit a single request directing registered data brokers to delete their personal information and stop selling it. Starting August 1, 2026, data brokers must delete users data within 90 days of request.…

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