Just Days Left: Ecommerce Businesses Should Weigh In on California’s “Frictionless” Opt-Out Rules
March 30, 2026
The California Privacy Protection Agency (CPPA), referred to as “CalPrivacy”, is asking for input—and what comes next could directly impact how your business handles opt-outs and data rights. There are just a few days left for businesses around the U.S. to weigh in on a key California privacy issue that could shape future compliance requirements. Public comments must be submitted to CalPrivacy by April 8, 2026. …
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Congress Targets Predatory ADA Website Accessibility Lawsuits as Pressure Builds on Ecommerce
March 27, 2026
Ecommerce businesses are increasingly being targeted by lawsuits over website accessibility—particularly under the Americans with Disabilities Act (ADA). Because ecommerce businesses operate entirely online, their websites are often alleged to be “places of public accommodation” even though a definitive legal conclusion on whether ADA Title III reaches private business websites has never been reached—making them a primary target for ADA-related claims. …
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Beyond the Fifth Circuit: New Ruling Deepens the Legal Divide on TCPA Written Consent Requirement
March 26, 2026
A Maryland federal ruling reinforces growing uncertainty around “written consent” requirements under the TCPA. Just days after the U.S. Court of Appeals for the Fifth Circuit raised questions about whether prior express consent under the Telephone Consumer Protection Act (TCPA) must be in writing, another court has reached a similar conclusion—this time in a different jurisdiction. In Bradley v. DentalPlans.com, a federal judge in Maryland held that the TCPA does not explicitly require written consent for certain telemarketing communications. …
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Washington’s CEMA Reform Signed Into Law: But Litigation Risk Isn’t Going Away
March 25, 2026
Washington State has officially enacted long-awaited reforms to its Commercial Electronic Mail Act (CEMA), marking a significant milestone for ecommerce businesses navigating increasing legal risk tied to email marketing practices. Earlier this week, HB 2274 was signed into law by Washington State Governor Bob Ferguson, finalizing a legislative effort aimed at stabilizing how CEMA is applied in today’s digital economy. …
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One AI Framework or Fifty? Why Federal Policy Could Define the Future of Artificial Intelligence Compliance for Ecommerce
March 24, 2026
Artificial intelligence (AI) is already deeply embedded across e-commerce operations from personalization and product recommendations to marketing, customer service, and fraud prevention. Over the past week, federal policymakers took two steps that could signal a shift in how the United States is approaching artificial intelligence (AI) regulation. But while momentum is clearly building, the path forward remains far from settled.…
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United Against CIPA Shakedowns: EIA Continues Advocacy in Support of California SB 690
March 20, 2026
At the Ecommerce Innovation Alliance (EIA), we believe that business owners should be able to use standard, modern technology to serve their customers without living in fear of predatory lawsuits. Unfortunately, in California, a 1960s-era privacy law is being twisted into a tool for legal "shakedowns" that target legitimate ecommerce brands. …
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In-Depth, Updated: The New Wave of Quiet Hours Litigation Is Bigger Than We Originally Understood
May 14, 2026