Update: Texas Secretary of State Fulfills Commitment to Seek Formal Attorney General Opinion as Part of EIA’s Settlement With Texas
December 19, 2025
Last month, we shared the exciting news that the Ecommerce Innovation Alliance (EIA), alongside Postscript and Flux Footwear, secured a landmark settlement with the State of Texas regarding Senate Bill 140 (SB 140). This agreement was a massive win for the ecommerce industry, confirming that businesses sending text messages with prior affirmative consent are not "telemarketers" under Texas law.…
READ FULL POST
EIA, Postscript, and Flux Secure Settlement with Texas
November 6, 2025
The EIA announces a successful settlement with the State of Texas in the litigation challenging the implementation of Texas Senate Bill 140 (SB 140). This outcome is a landmark victory for the entire ecommerce industry. It decisively confirms the legal position that businesses sending text messages only to consumers who have provided prior, affirmative consent are not "telemarketers" under Texas law. Consequently, these legitimate businesses are not subject to the registration requirements of Texas Business and Commerce Code Chapter 302.…
READ FULL POST
EIA Investigates: What Exclusive Data from Texas Reveals About the SB 140 Scramble
November 4, 2025
In the final weeks of August 2025, a wave of urgent notifications swept through the ecommerce industry. Technology platforms issued stark warnings to their clients. A new Texas law, Senate Bill 140 (SB 140), was set to take effect on September 1, 2025. This legislation, they cautioned, could reclassify routine, consent-based marketing text messages as "telephone solicitations," subjecting thousands of businesses to a regulatory regime designed decades ago for boiler-room telemarketers. …
READ FULL POSTPost categories
- Industry News (5)
- Legal Update (21)
- Legislative Update (80)
- Organization News (5)
- Regulatory Update (65)
REcent Posts
Popular Tags
Ecommerce Innovation Alliance (119) EIA (118) FCC (66) FCC petition (18) Federal Communications Commission (50) Frivolous Lawsuits (18) illegal calls (18) mini-TCPA (25) Notice of Proposed Rulemaking (18) quiet hours (26) robocalls (27) scam phone calls (22) shakedown litigation (25) SMS (34) sms marketing (55) spam calls (27) spam phone calls (19) tariffs (17) TCPA (64) TCPA lawsuits (18) Telephone Consumer Protection Act (48) text messages (36) text messaging (30) text messaging laws (22) tracking technologies (17)