Federal Judge Rejects CIPA Pixel Lawsuit Lacking Evidence of Genuine Privacy Harm
July 9, 2026
For the past several years, ecommerce businesses have faced an onslaught of lawsuits targeting the routine use of website analytics and advertising technologies. Plaintiffs' attorneys have increasingly relied on the California Invasion of Privacy Act (CIPA) to argue that common website tracking tools constitute unlawful surveillance, even when they collect only standard browsing information. Many of these lawsuits have followed a familiar pattern: broad allegations, little evidence of actual harm, and significant pressure on businesses to settle rather than endure expensive litigation.…
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A Major Step Forward: SB 690 Advances Out of Committee to Curb CIPA Shakedowns
July 6, 2026
We have important news to share in the fight against abusive California Invasion of Privacy Act (CIPA) litigation. On July 1, the California Assembly Committee on Privacy and Consumer Protection heard testimony on Senate Bill 690 (SB 690) and, after adopting a set of amendments authored by the bill's sponsor, voted unanimously to advance it. The amended version was re-referred to the Assembly Committee on Appropriations.…
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NC Senate Fixes a Last-Minute Robocall Amendment to HB 936 That Could Have Banned AI Calls and Texts — Even With Consumer Consent
June 18, 2026
When the North Carolina House sent House Bill 936, “Robocall Solicitation Modifications,” to the Senate last year, it did so unanimously — 110-0. The bill that left the House was a measured update to the state’s telephone solicitation laws, and the House had already worked with EIA and other business groups to adopt an amendment removing the problematic one-to-one consent requirement we wrote about previously. It looked like a clean story.…
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Seventh Circuit Weighs Whether a Text Message Is Really a “Call” Under the TCPA
June 9, 2026
The U.S. Court of Appeals for the Seventh Circuit heard oral arguments in Steidinger v. Blackstone Medical Services as it prepares to weigh in on the critical debate over whether a text message should be treated as a “telephone call” under the TCPA. For ecommerce businesses that rely on SMS marketing, customer engagement texts, and automated messaging tools, the outcome could have major implications for future TCPA litigation and compliance obligations.…
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“King v. Bon Charge” Marks An Opportunity to Fight Back Against Meritless TCPA “Quiet Hours” Litigation
May 22, 2026
A federal court has issued a ruling on the ongoing fight over TCPA “quiet hours” litigation — and ecommerce businesses should pay close attention. The decision in King v. Bon Charge challenges a growing wave of lawsuits targeting businesses for allegedly contacting consumers during federally restricted “quiet hours,” even when those consumers voluntarily provided their phone numbers and consented to receive communications. …
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Layoffs Hit PLG Damages Attorneys, The Firm Is Behind A Recent Surge of Quiet-Hours Litigation
Ecommerce Innovation Alliance
June 23, 2026
The firm behind the new quiet-hours filing campaign we have been tracking has gone through a round of layoffs across both its California and Florida operations according to Faythe Gutierrez, the attorney whose California filings first put the firm on our radar. Ms. Gutierrez confirmed to EIA that she was part of the layoffs.…
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