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North Carolina House of Representatives Chamber

Breaking News: North Carolina House Unanimously Adopts Amendment Eliminating One-to-One Consent Requirement Following EIA Advocacy

Ecommerce Innovation Alliance

May 7, 2025

The NC House of Representatives has reportedly unanimously adopted Amendment No. A to HB 936. This amendment eliminates the controversial "one-to-one consent" requirement. This significant development follows extensive advocacy efforts by the EIA, including speaking directly to the NC House Judiciary 3 Committee and bringing together a coalition of industry stakeholders to raise serious concerns.…

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After 11th Circuit Strikes Down FCC’s One-to-One Consent Rule, North Carolina Proposes Its Own 1:1 Consent Requirement

After 11th Circuit Strikes Down FCC’s One-to-One Consent Rule, North Carolina Proposes Its Own Version

Ecommerce Innovation Alliance

May 1, 2025

The landscape of consent for automated calls and texts remains complex following the 11th Circuit Court's decision to vacate the FCC's ultra vires "one-to-one" consent rule. As we've discussed previously on the EIA blog, this ruling invalidated the FCC’s efforts to put new restrictions on consumer’s ability to provide consent to receive calls from multiple businesses at the same time.…

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FCC’s 1:1 Consent Rule pushback photo

State Attorneys General Push Back Against Landmark Ruling on FCC’s 1:1 Consent Rule

Ecommerce Innovation Alliance

March 27, 2025

The Ecommerce Innovation Alliance continues to monitor developments following the Eleventh Circuit Court of Appeals' recent decision to overturn key components of the FCC's 2023 Order, including the controversial "one-to-one consent" rule governing robocalls and robotexts. As previously reported, this ruling was a significant win for businesses utilizing lawful means to obtain consumer consent for telemarketing.…

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