NYC’s ‘Click to Cancel’ Rule Signals a New Era of Subscription Regulation

NYC’s ‘Click to Cancel’ Rule Signals a New Era of Subscription Regulation

Ecommerce Innovation Alliance

April 17, 2026

Thanks to an initiative led by Mayor Mamdani, New York City appears poised to move forward with a first-in-the-nation municipal “click to cancel” rule. While it may sound like a local consumer protection effort, its implications could extend well beyond city limits. For ecommerce businesses, this is less about location and more about how you design subscription experiences and how regulators may begin enforcing them.…

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FTC Click-to-Cancel Rule

Eighth Circuit Strikes Down FTC’s “Click-to-Cancel” Rule

Ecommerce Innovation Alliance

July 28, 2025

A recent decision by an Eighth Circuit panel has vacated the FTC's planned "click-to-cancel" rule. This determination will have a direct impact on consumer protection regulations relevant to the ecommerce industry. The FTC's proposed rule would have mandated that companies allow customers to cancel their subscriptions with a single click. While often framed as a consumer protection measure, such broad mandates can introduce significant operational complexities and costs for legitimate businesses without effectively addressing core issues.…

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