California Governor Gavin Newsom Signs SB 690 providing Relief for Small Businesses Targeted by Abusive CIPA Lawsuits

Governor Newsom Signs SB 690: Real Relief for Small Businesses Targeted by Abusive CIPA Lawsuits

Ecommerce Innovation Alliance

October 1, 2026

Governor Gavin Newsom has now signed Senate Bill 690 into law. It's the first meaningful reform of the California Invasion of Privacy Act (CIPA) in decades, and a major win for the online businesses that have been hit with a wave of shakedown lawsuits and demand letters. When SB 690 cleared the Legislature in August, we said small businesses were one step closer to relief. Relief against abusive pen register and trap-and-trace claims is now the law of the land.…

READ FULL POST
SB 690 Passes the Legislature: Small Businesses One Step Closer to Relief from Abusive CIPA Lawsuits

SB 690 Passes the Legislature: Small Businesses One Step Closer to Relief from Abusive CIPA Lawsuits

Ecommerce Innovation Alliance

August 29, 2026

August 28, both houses of the California Legislature passed Senate Bill 690, sending the first meaningful CIPA reform in decades to Governor Gavin Newsom's desk. The Assembly took up the bill on the floor and the Senate concurred in the Assembly's amendments the same day, clearing the final legislative hurdles with just days left before the Legislature adjourns on August 31.…

READ FULL POST