When Is a Text a “Call”? Courts Remain Split and Ecommerce Businesses Are Caught in the Middle
April 10, 2026
The legal landscape around SMS marketing is becoming more complex and more consequential for ecommerce businesses. A recent Illinois federal court decision in Rabbitt v. Rohrman Midwest Motors adds new momentum to a growing divide among courts: whether a text message qualifies as a “call” under the Telephone Consumer Protection Act (TCPA). In Rabbitt v. Rohrman, the court concluded that it can. This brings SMS messages within the scope of the TCPA’s Do Not Call (DNC) rules.…
READ FULL POSTPost categories
- Industry News (4)
- Legal Update (18)
- Legislative Update (73)
- Organization News (5)
- Regulatory Update (58)
REcent Posts
Popular Tags
AI (15) Ecommerce Innovation Alliance (106) EIA (105) FCC (63) FCC petition (16) Federal Communications Commission (47) Frivolous Lawsuits (15) illegal calls (18) mini-TCPA (24) Notice of Proposed Rulemaking (17) quiet hours (22) robocalls (26) scam phone calls (22) shakedown litigation (21) SMS (30) sms marketing (50) spam calls (26) spam phone calls (19) TCPA (59) TCPA lawsuits (16) Telephone Consumer Protection Act (44) text messages (32) text messaging (26) text messaging laws (21) tracking technologies (15)
The FCC Just Proposed New Rules About Offshore Call Centers and Robocall Crackdowns — But Most of It Isn’t About You (Yet)
March 31, 2026