BREAKING: Texas AG Tells Court That EIA Members and Postscript Are Exempt from SB 140

BREAKING: Texas AG Tells Court That EIA Members and Postscript Are Exempt from SB 140

Ecommerce Innovation Alliance

September 29, 2025

The EIA, on behalf of its members, together with Postscript and Flux Footwear, filed a Motion for Preliminary Injunction seeking to immediately halt enforcement of Texas SB 140. On Friday, Sept 26th, the State of TX through AG Paxton’s office, filed a detailed Response. The State’s primary argument is that the law does not actually regulate text messages sent by EIA members, Postscript and Flux Footwear because they are sent with a consumer’s prior consent. Texas asserts that the Plaintiffs do not need an injunction because SB 140 does not “proscribe[ ] their conduct.”…

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EIA Files Motion for Preliminary Injunction Against Texas Senate Bill 140

EIA Files Motion for Preliminary Injunction Against Texas Senate Bill 140

Ecommerce Innovation Alliance

September 8, 2025

The EIA today announced the filing of a Motion for Preliminary Injunction in its lawsuit challenging Texas Senate Bill 140 (SB140). This action, filed in the U.S. District Court for the Western District of Texas, seeks to immediately halt the enforcement of SB 140 against the EIA, its co-plaintiffs Flux Footwear, LLC, Postscript and all EIA members.…

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